They say that the best place to hide a dead body is on the second page of Google search results. That’s how elusive visibility can be in the crowded online world. For many marketers, getting their content noticed often feels akin to searching for needles in haystacks. If you’re in that boat, you’re probably board-paddling through Google’s algorithm updates, content curation techniques, and keyword research guides, just like millions of others. The good news? There are still some lesser-known, mind-blowing article marketing ideas waiting for you to discover and capitalize on.
First off, let’s talk about leveraging Medium for content syndication. You’ve probably heard of Medium as a platform where anyone can write and publish their articles. What you may not know is that Medium has a built-in audience and a distinct storytelling culture, making it ripe for content repurposing. By syndicating your articles on Medium, complete with a canonical link to your original post, you can attract Medium’s readers back to your main site without suffering an SEO penalty.
Leveraging LinkedIn Articles can also be a hidden gem. LinkedIn is no longer just a platform for your digital resume; it has evolved into a powerful content-sharing hub. Publishing in-depth articles tailored to your industry on LinkedIn can position you as a thought leader and drive high-quality traffic to your own website. The platform’s audience is already there to network and learn, making it fertile ground for the expertise you’re looking to offer.
Ever tried gamifying your content? When articles feel like a checklist of dry information, engagement can drop off. Adding elements like quizzes, polls, or even interactive infographics can elevate your readers’ experience, turning passive consumers into active participants. Platforms like Typeform and Playbuzz can help you insert these interactive components into your articles easily.
The art of “newsjacking” involves injecting your thoughts into breaking news stories to gain traction. However, doing it tactfully is where the magic lies. Evaluate trending topics or news events that relate to your niche, and craft articles that tie your expertise to these trends. This not only helps you ride the wave of trending searches but also positions you as a credible figure ready to comment on industry developments.
Here’s one that’s highly undervalued: Translate your top-performing articles into other languages. By doing so, you potentially double or triple your audience base. Non-English speaking markets are often under-served in specific niches. Tools like Google Translate, paired with a native speaker’s review, can help you tap into these markets seamlessly.
Harnessing the power of statistical analysis in your articles can set you apart from the crowd. Creating original research or surveys related to your niche and then writing comprehensive articles around your findings can grab attention. These articles often attract backlinks from others referencing your data, which in turn boosts your SEO. Use survey tools like SurveyMonkey to gather data, and make your findings visually compelling through platforms like Canva.
Do you remember the days of email forwards? While those days are mostly behind us, the essence of shareable content is very much alive. Crafting evergreen, share-worthy content like how-to guides or listicles can naturally encourage readers to share your articles on social media and through email, extending your reach organically. The trick is to make sure your content is timeless and universally appealing so it continues to attract shares long after publication.
If you’re into multimedia, why not consider transcribing your videos into articles? YouTube is a powerhouse for discoverability, but it’s not always convenient for everyone to watch videos. By transcribing your substantial videos into detailed articles, you can hit two birds with one stone: You capture the video watchers and those who prefer reading. Additionally, these transcripts can help improve your website’s SEO by enriching it with meaty, keyword-rich content.
Collaborating with influencers can also be a game-changer. Influencers already have the trust and attention of a target audience. Writing articles that include insights or quotes from influencers in your niche can lend credibility to your work and encourage those influencers to share your content with their followers. This co-promotion benefits both parties and magnifies your article’s reach exponentially.
Lastly, don’t forget the underrated tactic of republishing on other prominent blogs and websites. There are numerous high-traffic websites and blogs that accept guest posts. Approach those sites with well-researched, high-quality articles. By doing this, you expose your content to a new audience, and many of these platforms allow a bio with links back to your main site. Your reach increases, and if your article resonates, you’ll see a spike in both your site traffic and your credibility.
Marketing often feels like a hamster wheel of content creation, SEO optimization, and traffic monitoring. Yet, amidst all the conventional wisdom, there’s always room for a fresh twist. Trying out these less conventional, mind-blowing article marketing ideas can throw open new doors for traffic and engagement. As ever in the marketing game, staying one step ahead and daring to be different is what will set you apart from the noise. So go on, give these ideas a shot, and watch your articles soar in visibility and impact.
