In the instant information age that we live in nowadays it’s so easy to get distracted.
There are push notifications popping up on your computer…
Text messages are constantly coming in on your cell phone…
The dogs are barking & the kids are crying…
The spouse is nagging & the phone is ringing…
It’s a wonder an affiliate marketer gets anything done.
My advice is to shut the door to your office and shut off all electronics other than your computer and get to work.
My man Bruce Lee gives similar advice…
“The successful warrior is the average man, with laser-like focus.” — Bruce Lee
When promoting an affiliate offer to your online audience there are 5 important metrics to track to determine a successful campaign.
Smart affiliate marketers will analyze each metric given here after the promotion is over to determine future affiliate offers to promote.
- One of the first metrics to track is the number of clicks.
If you have a high number of clicks and a low number of sales it could be that there’s a disconnect between the product and the consumer.
Ok, that makes sense… but you might be thinking
why did that happen?
A couple of things to check are …
The product may not be resonating with your audience.
Or…
The ad or email may not match up with the sales page or landing page.
If you don’t track the number of clicks you’re getting from your campaigns you’ll never know what to do to fix and get more sales.
This can usually be found very easily when you log into your affiliate platform that is being used to promote the offer like Warrior+, JVZoo or Clickbank.
- The number of sales that you make for each affiliate offer is critical.
As an affiliate marketer you will want to figure out what types of offers resonate with your audience when planning future campaigns.
- Conversion rate or earnings per click is another metric you should track.
Here’s why…
When you’re promoting an affiliate offer you may have several different audiences that you promote that offer to…
Let’s say you have an email list, a facebook audience and a youtube audience.
If your email list is way out performing the other 2 audiences you’re going to want to gather more email addresses so you can make more sales in the future.
- If you’re using a form of paid advertising you’ll want to know the return you’re getting on the money you’ve spent per ad.
The reason is fairly obvious. If you’re getting a high number of sales with one ad as opposed to another…
You will want to stop the ad that’s under performing and increase the budget for the ad that is performing well.
- The last one is cost per click/sale, this one goes hand in hand with return on ad spend.
Once you are aware of the cost per click/sale you will have the ability to scale the campaign and make more sales.
These metrics will help you to know what types of offers do well with your audiences and which ones don’t.
Once you have an idea of which types of offers sell well to your audience then find more of those types of offers to promote.
Also, Remember what Bruce Lee said if you get to feeling overwhelmed…
“The successful warrior is the average man, with laser-like focus.” — Bruce Lee
