Only send emails to customers who ask for them. The best way to lose your customers is to send them emails they are not expecting. The following tips are all designed to help you make sure the people on your email list have genuinely opted in.
Make every effort to strike a personal tone in your emails. As is the case with any type of marketing effort, a customer is more likely to engage in a business transaction with you once you establish a personal relationship. For example, if you know why they signed up to get emails from you, include that reason in your email.
Do not send emails that were unsolicited. Sending out unwanted marketing emails to individuals who don’t want them will get your email marketing messages marked as spam. This hurts your reputation, but even worse, your IP may be blocked by some ISPs.
Design your email around a single specific message. Do not let your customers get annoyed or bored by your content. Develop one message, keep it reasonably short and to the point. Your clients will be happy to not have too much information.
If you want to go ahead with email marketing you should get permission from your customers before you email them, you should do this for every single person on your list. If you don’t, clients may leave or complain about your spamming.
Anything that you email you should proofread first. All correspondence should be completely coherent and error-free. Prior to message distribution, test email layouts so you know for sure that all the text and elements show up in your preferred way. Don’t forget, if you have embedded links, to check the links to be sure they function properly.
Every email should contain one clear message. Customers will be quickly overwhelmed if you are trying to cover too much material in one email. Formulate one text only, and make sure it is brief and concise. This will create a happy reader, that translates into a happy customer.
Utilize A/B testing to determine the most effective type of subject line. Create an email with two separate subject lines. Send an email with the first subject line to half of your list, and an email with the second subject line to the other half of your list. This strategy will show which subjects customers open, and which get ignored and sent to trash.
Do not annoy your subscribers with an obnoxious “Buy now!” approach. ” approach. It is considered spammy and could cost you your good image. In order to market your products or services effectively, you should instead strive to develop a relationship with your customers first, and present your business in a respectable fashion. Your customers will appreciate being treated well and will return the favor by buying from you again.
Don’t spam your customer base; get permission to send emails. If you begin sending out spam emails then the likelihood is that you will not be taken seriously. In some cases, potential customers become disinterested and choose not to work with your company.
As you have seen, it is crucial that you only email those who have given permission for you to contact them. Bothering customers with unwanted email will only result in complaints and lost business. Use this advice to be sure that you are only sending emails to the people who want them.
You should avoid sending mass emails during holidays. People are often not at work and are busy with families, not checking their emails. There are obviously exceptions to this rule. These emails can be things about Black Friday or other holiday sales your company may be having.
