Video marketing tactics are a useful tool for almost any business, and what fails one time might be just the ticket the next time around. If you don’t succeed the first time, don’t give up. Maybe it is a new topic for you. Either way, you need to find out more information in order to be successful. This article will provide you with the facts you need to get involved with video marketing.
If YouTube is where you place your videos, use their editing features. You can, for instance, add annotations to your video. This is great for sharing links, adding extra information about your product or providing a coupon code.
20 Minutes
If your marketing video is more than 20 minutes in duration, you might run into problems. If you have a specific product being demonstrated, the video can last as long as 20 minutes. However, if you are not doing a demonstration, keep the video to under ten minutes.
In video marketing you have a very short time frame to capture your viewers attention. The first 20 seconds are crucial. Teasers and other attention getters work great here.
A high production cost does not guarantee a good video. You do not have to have a professional camera to do a video. Reading from a script can seem fake and sound awkward. Relax, turn towards the camera and talk naturally. You might not need to do even that much. You can sometimes use PowerPoint or screen captures instead of talking directly to the audience.
How-to videos are becoming very popular online. When you make a video tutorial, people looking for information on that subject will find your video, resulting in a viewer base that reflects your niche market. After accepting your expertise, they will look at all your offerings.
Always carry a video camera when attending trade shows, conventions or other industry events. Opportunities to interview niche experts will present themselves. Plus, viewers may find footage of the event interesting. If you do a public talk, don’t forget to ask someone to record that for you.
Come up with a measure of the success rate of your videos. Do not guess how successful your video is by looking at the comment you get. However, solid data is a better measure to see if you are reaching your target. How many views did it get? How long did they watch for? Was it shared?
Spend the money to buy a tripod in order to make more professional-looking videos. Shaky camera effects are mainly for horror films and the like. All your shots should be steady and the panning as smooth as possible. A lot of viewers will stop watching if your video does not look professional enough.
Be sure to employ the call to action prior to ending your video. Let viewers know a simple way to see your products. Each step should be communicated clearly and concisely to avoid confusion. Don’t deviate too much from the task at hand. An assertive, powerful call to action is the perfect way to end each clip.
You can put your video on Youtube or on your company site. This helps viewers see the content within your web page, while also having an easy access to the actual services or products. Do not be overly concerned about the loss of views; view counts will accumulate regardless of where the video was seen.
When you make your videos, let your real personality shine through. People need to get a feel for who you really are. The more they trust you, the more brand loyalty you will build. Your face will also become entwined with the product your customers purchase.
Successful videos should not be misleading. Hidden agendas in your videos will backfire immediately. If it is a commercial, make it obvious. Create relationships with viewers and customers using comments. To be viewed as a professional in your business, form networks with others who are considered to be experts in your niche.
Do you often receive the same questions about the products you sell? Use your videos to give answers to these questions. All you have to do is make a video to show how your products work.
You now have a wider base of knowledge about video marketing. If you feel like you have a solid grasp of the fundamentals, make that first video today and reach market segments you might not even know existed. Put into practice what you’ve learned here today.
