If you are tired of using traditional marketing methods, try something new. That is to be expected, especially if you’ve been trying relevant to your customers. Have you ever thought about video marketing? You should try it out. It’s an excellent way to reach your audience. Read this article for guide of what you ought to do.
A good video does not need to be expensive. As long as your video is focused and well-balanced, you can use standard equipment. You do not even need a really fancy script or excessive levels of confidence. Try standing in front of the camera and speaking extemporaneously. And in some cases, you will not even have to edit your video before publishing it. There are times that PowerPoint presentations and screen captures are all that is needed.
If you embed the video on a webpage, ensure that you also feature a submission form that will allow interested parties to subscribe to your newsletter or mailing list. People might want more information, and this is a golden opportunity to add them to your list.
Take a video camera with you if you are visiting a public event such as a convention or trade show. Opportunities to interview niche experts will present themselves. Plus, viewers may find footage of the event interesting. If you plan on giving a public speech, ensure someone is there to record it.
Analytics are key to video marketing. You can see how many times your video has been viewed and where those views are coming from. Any of these pieces of data can be a trail of cookie crumbs to follow to a deeper pocket of potential customers.
A personal connection with customers can be built through video marketing. One way to help your customers to relate to you is by making a video about your business. Your customers will enjoy this personal little glimpse into your business.
If the same questions keep coming up from your customers, address these questions with a video. While many people put FAQs on their website and expect users to read them, it is a good idea to make a video. This provides them with options when receiving information.
You may want to consider having other people make videos for you. Develop a contest that rewards people who make great videos for you. For the prize, tell them that the best video can be used as an ad for an upcoming project.
Make sure that you measure the effectiveness of your video. You may start with guessing at how many viewers will respond to your video. You need the tracked statistics in order to know if you’re getting where you’re supposed to. Review the number of viewers for each video, how many viewed the entire thing, and other relevant figures.
Use a tripod for more professional marketing videos. You should always steady your camera. You need steady, smooth camera work if your videos are going to be effective. If your video is of poor quality, the chances of people watching it through the end and sharing it are slim.
Be ready to moderate comments to any marketing video that you upload to YouTube. Some viewers get their opinions by looking at what others have said. Therefore, if there is negative feedback, your campaign may suffer. If you cannot serve as moderator of the comments that are left, think about disabling comments altogether.
When making your videos, it is important to be transparent and be yourself. Viewers are interested in getting to know who you really are. When people feel comfortable with your company, they will want to spend money with you. Customers will also see your face when they use your products.
Music should be used. Think back to any commercials you see on TV or on the Internet. You’ll likely discover that most of the interesting commercials have some music. What music would work in your video? This way, your video is more enticing to your viewers. This is an even more useful tip if your face isn’t going to be onscreen.
Create a quick video talking about your business, what you sell and why people should sign up for your informational mailing list. Offer something of value in return for their doing so, such as a free eBook or a discount coupon. When you make the site more personal, your sales pitch will be trusted more.
If you plan to adopt a traditional, commercial format for your video, do so with a sense of humor. Boring, dull advertisements are not that interesting to most people. People will watch the entire video and share it if they get a laugh out of it. Let your creativity be your guide away from the normal. A commercial that’s interesting and makes people chuckle will get you far.
Before making your next marketing video, watch some videos done by other companies. What is it that you enjoy seeing, and what don’t you like? Then go over why you like or dislike the video and really give it some thought. Ask those you know to do this as well. Use what you learn to make even better videos.
If you are paying for your videos to be shared, make sure they are put onto sites your audience visits. Don’t place your video with services that will put it in a pop-up or place it willy-nilly on sites that don’t have anything to do with your product or service. Use a survey to figure out what kinds of sites your current customers go to frequently.
Video Marketing
There are nearly an endless number of ways that video marketing can be utilized. Video marketing will help you attract more customers and keep your existing customers interested. This is a creative way to build your customer base and can be very effective if done correctly.
