The old marketing ways are boring. Many business owners feel the same way. Have you considered video marketing? If you haven’t, check it out. This is one effective way to reach a lot of people. The below article provides excellent tips on how to properly use video marketing.
Do not be intimidated by video marketing. Anyone with a camera and a sturdy tripod can make a video to post online. Demonstrate your product for the audience or simply talk to them about who you are and what you do.
Quantity and quality must both be considered when making videos. Your viewers need regular fresh content in order to keep coming back. Posting videos often will allow you to broaden your exposure by talking about new topics.
Remember that actually making the video is just half the battle. You still have to promote your videos. Solid marketing of a video is sure to exponentially increase your clickthrough volume. Be sure to produce great content and let people know where to find it.
Don’t assume you need glitzy, high-tech scenery and fancy special effects to make a persuasive video. You don’t need professional gear; just make sure you have a focused, balanced picture. You don’t need anything fancy for a good quality video. Just act like you usually do and speak clearly to the camera. You may not have to do this. You can just use your voice narrating screenshots and give presentations, without ever having to be shown on the video.
If you want people to purchase something, it is important to have a visible and working link. You can usually put the link right in the video player for easy access. When you do this, the link will follow the video regardless of where it is embedded or shared.
Always place a small form within the video’s page for linking to the mailing-list registration form. This is a great way to keep them interested in what you’re selling.
Once you have a number of comments on one video, make another. Your previous video’s data can really help you to create a better video for the next post.
Keep your video short and packed with information. The attention span of the typical web viewer is rather short. Three minutes or less should be your goal. It doesn’t matter how great your video is. If your viewers become distracted, then they will exit your video.
Don’t make a video that doesn’t contain a call to action. Inform your viewers on how to find your services or products. Each step should be communicated clearly and concisely to avoid confusion. Don’t deviate too much from the task at hand. Always end your videos by stating the actions your want your customers to take.
Using YouTube is a great way to get your video out there, but make sure you embed the video on your own site as well. That way, more people will see it. Don’t be scared that views will be lost because Google will count everything, even if the video was embedded elsewhere.
Don’t strive for perfection. You don’t need high-quality equipment for video marketing. Most of the time all you have to do is put some good software on your computer. Your smartphone’s camera can shoot video that is good enough for your needs. So long as you have solid information and remain professional, people are going to watch your videos.
Do you receive the same questions over and over again from your customers? If you do, then this is a great opportunity to answer some questions for many of your viewers at the same time. Just a very concise video that explains a few extra points about your product can go a long way.
You need to include a friendly greeting with each customer engagement. Let them know which company you work for and who you are at the start. When ending your videos, end the message in a friendly manner and remind them of your name and the name of your company.
Make “how-to” videos to market your business. Make sure it is a complete video with all the necessary information. Do not instruct your viewers to buy your product to get the rest of the steps for the tutorial. When providing services and products, people will look at your company.
Voice overs are great if you’re too timid to appear in person. You might be considering videos, but you have been hesitant about making an appearance on screen. This option allows you to get your thoughts out there without being onscreen. To do this, record yourself speaking the key points or narrative details, then edit it over a shot of the product or action.
Planning on posting a commercial video? Don’t be afraid to use humor. No one wants to see a boring commercial. Humor and provocative topics are more likely to catch the eyes of your audience, who will then want to share it with others. Be creative and dare to be different. A commercial that is funny and interesting will be very effective.
Video marketing can help you communicate to the very people that you want to turn into customers. Create videos meant to address common questions or concerns. This method of communication is far more engaging and entertaining and your consumers will appreciate it.
Customer Base
Research your possibilities as you find out more about video marketing. Well executed video marketing efforts can dramatically increase your customer base. This is a creative way to build your customer base and can be very effective if done correctly.
