Do you have a business online? Do you need a new marketing idea? If you are, making videos may be for you. When you make videos and put them online, you are able to get new customers and talk to them about what you are offering. Continue reading to discover how you can do that.
Video marketing is nothing to fear. You can easily create your own videos with a good camera and a tripod. Use videos to show your customers how you make the products you sell or face the camera to demonstrate a product.
If you are promoting a product, you can use video marketing to show the world how to use it. People often want to know how a product works before making the commitment to buy it, after all. Actually seeing what the product does is a great way to get someone to purchase something.
Remember that coming up with your video content is just half the battle. You have to also promote your videos. Appropriate marketing efforts of your videos will result in a ten-fold increase to your total number of click-throughs. Make good content, but also make sure people know it is up.
Each video should remain concise and focused. Prepare yourself so you do not wander off topic. Try creating an outline of how the video is going to go, and stick with it if you find yourself getting distracted. By not deviating from your plan, your video will be of much higher quality.
Make interesting content. It should be entertaining and/or newsworthy. Putting it up on YouTube may get you more views, but your popularity will decline quickly if your video isn’t interesting. People need videos that contain substance, nobody enjoys watching long commercials. If you have interesting videos you will get more viewers.
Always carry a video camera when attending trade shows, conventions or other industry events. You might get some great footage from a expert in the area, or you can just show cool innovations that you see there. If you are asked to give a speech or lead a seminar, you should definitely arrange to have it recorded.
Do not place the brunt of video marketing on your shoulders. It is hard to always come up with new angles and ideas for your videos all on your own. Your best bet is to brainstorm with a group of creative people and then come up with a list. A regular idea session will keep your videos fresh and relevant to your customers.
Social Media
You can promote your other sites, including social media sites, via video marketing. If you are found by someone by chance, you want them to find you elsewhere too. This way, you can increase the amount of traffic you get on all of your sites. Linking to your videos through social media boosts traffic greatly.
Keep your video short and packed with information. Video watchers do not have a very long attention span. If you want them to pay attention to what you have to say, make sure your video does not last longer than five minutes. Even if your content is fantastic, people won’t stay to watch the whole thing if they end up getting distracted.
In most cases, it is best to keep videos brief. Try to keep your video to three minutes to ensure you provide all the information necessary without losing the viewer. Unless your video is super interesting and engaging, keep it to under five minutes at most. “Keep it simple, stupid” is the way to go.
Before your video ends, make sure that you give a solid call to action. Tell the viewers to act fast to get your product as well as where to find it. Be clear and concise so your viewers know exactly how to obtain the product they saw in the video. The best way to end your videos is by using an effective call to action.
Don’t strive for perfection. Top of the line equipment isn’t necessary. Indeed, you can probably do just fine with your computer’s standard equipment. Also, smartphones have built-in cameras, so if you own this type of phone, you can use its camera for your videos. Do your best to make your video as informative and interesting as you can so that people will want to watch it.
To do well in video marketing, being transparent and authentic is really essential. Don’t try to hide the purpose behind your marketing videos. When attempting to sell one of your products, let them know this. Use comments to converse with your customers. Networking with other pros can help you become an industry leader.
Online videos are very popular now, so use that to your advantage by making them a part of your marketing campaign. Businesses that use video marketing properly are thriving in the competitive business marketplace today. Use the suggestions and tips laid out here in order to devise a strategy that is effective for you.
