Few marketing tactics are as effective as video clips. You should ask customers to send you their questions about your products or on topics related to your industry and answer the best questions in a short weekly video. Free giveaways can be incentive for the questions.
Be sure you optimize the videos you’re putting up. Create a different description and title for each video. It is also important that you include target keywords, as well. Include contact information as well, so customers can contact you easily.
How-to videos are ranked as one of the highest searched topics on the web. Producing tutorials for your products allows you to easily target your niche market. When they see that you know what you are talking about, they will want to know more.
Tutorial videos for your products are always a great idea. On one hand, you will have cleared up any problems and potential customer service issues. On the other hand, you will present a strong and favorable image of your company that is sure to appeal to potential customers.
Include an opt-in form for your mailing list on every page where your videos are posted. Your viewers will sign up for your newsletter or subscribe to your social media updates after they watch your video if mention these campaigns in your video and make these links visible.
With any video that you make, it is important to have your viewers respond in some way. Some refer to this as a “call to action.” For instance, if you’d like your audience to subscribe to a newsletter, give them the option of clicking a link within your video description. You just need to ensure that viewers can do this easily.
Keep content fresh so that viewers return frequently. Boring content only repels viewers, which is not good for your business. Have your visitors begging to want to know more about you when the video ends. You will attract more viewers if your content is interesting.
Video Marketing
Ask for help in your video marketing efforts. It is not always easy to devise new and different ideas for a continuing video marketing campaign. Come up with ideas by brainstorming with friends, family and employees. Do this on a regular basis, and stay on top of things.
Your video should be informative and concise. Online viewers are often somewhat impatient. Target videos that are less than five minutes to avoid dropping viewers during the video. The best content will be ignored if it gets too long and tedious.
Long videos are boring, short is better. Aim for three minutes or less, providing the content that viewers need without giving them the opportunity to get bored. Five minutes is probably okay as well, but do not make it any longer than that. Keep it short, keep it sweet and keep your viewers!
You need to be yourself in all videos. Viewers want to understand what you are all about. When customers find you trustworthy, they will purchase from you instead of your competitors. People will also start to associate your face with your brand.
Add music. Think back to any commercials you see on TV or on the Internet. You’ll likely discover that most of the interesting commercials have some music. Determine what sort of music would be appropriate for your video. Doing this will help you deliver a more effective video message to your customers. This is also a good idea if you do not like being onscreen.
Your videos should not look like advertisements. When your videos are nothing but sales pitches, you’ll have no viewers. Solid content, solutions to problems and product demos are far more likely to keep people interested.
Make a brief video about your company, your product or service, and the benefits of signing up for your email list. Give sign-ups a reward, like a coupon or eBook. A personal touch can really get a better response.
You should consider using a “how-to” video to promote your business. Include all the information needed. Viewers don’t like it when they start watching something, only to be told that they have to go elsewhere for the “rest of the story”. When you provide a service, people will look to your company.
Time-lapse photography can be a useful technique in video marketing. Incorporate a camera setup in your workplace and allow it to record the day with photos. Later on, you are able to edit as much as you want, and turn it into a creative showcase for your product. This will allow your customers to see how your business works and will offer them an insider’s look into your company.
If you want to create a commercial, try using humor. Gone are the days when dull, bland advertisements were king. If your video has good content, people want to watch. You must find ways to act creatively. A video that is filled with interesting or funny clips will help your video marketing campaign succeed.
Video marketing can be used to directly converse with your customers. Make videos responding to their questions instead of simply writing them back. Videos are a much more engaging form of communication than writing. Your viewers will take notice and be more likely to buy your products or services.
YouTube is the most popular site for sharing videos, but it certainly isn’t the only one out there. You should use YouTube, but there are other ways to share your videos. You could use surveys to learn more about your customers and which sites they watch videos on.
A 3 minute video is a decent length for educational content, but other videos should equal 30 seconds, maybe even less. People just don’t pay attention any longer than that.
While many of your videos will be short, you should also make a few longer videos. Those that are brief are meant to be something everyone can watch. Videos of longer length are better suited for more technical and in depth information.
