Issue #23 – Tuesday, April 7, 2026
### New people need a simple “map”
When someone new joins your list, they
don’t know your whole backstory.
They don’t know your best ideas yet.
They don’t know what to expect.
If you just drop them into whatever
you’re talking about this week, they
can feel lost.
A simple welcome path fixes that.
### Answer three questions fast
In their first few emails from you,
a new person mainly needs answers to:
– “Who are you and what do you care
about?”
– “What will I get from being here?”
– “What can I do next if I like this?”
You don’t need a huge sequence.
You just need to hit those questions
clearly and calmly in their first
few touches.
### Use “guided shortcuts” into your world
Instead of hoping new people dig
through your archives, give them
shortcuts.
You can create:
– A “start here” email that links
to 3 of your most useful pieces.
– A simple menu:
“If you care about X, read this.
If you care about Y, read this.”
– One quick question that invites
them to reply so it feels human.
You’re not trying to impress them
with everything you’ve done.
You’re helping them find what’s
useful, fast.
### One small move for this week
Here’s your assignment:
1) Pick **3 pieces** of content that
represent you well — your way of
thinking and helping.
2) Write a short “welcome” email
for new people that:
– Says who you are for,
– Sets expectations, and
– Points to those 3 pieces as
easy starting points.
3) If your platform allows it, set
that as an automatic first email
for new subscribers.
New people feel oriented.
You feel less pressure to repeat
yourself in every issue.
### What’s coming next
In the next issue, we’ll talk about
how to **keep your own motivation
steady** — so this whole system
stays doable on real‑life energy,
not just on bursts of excitement.
Ninpo Ikkan!!
“The spirit of the ninja is our primary inspiration.”
Kurt Tasche
“The REAL Ninja Marketer”
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