Business owners know that marketing is key. You might have tried newspaper ads, billboards, or radio. However, video marketing is now among the most effective business promotion strategies today. The following article will show you how to expand your customer base using video marketing.
When creating videos, don’t become obsessed with your content’s production quality. Many times you will not get a great return on a very large investment. Industry leaders have actually done quite well by using basic how-to content made by in-house employees.
You have a limited amount of time to capture the attention of your viewers. You have to catch their attention within 10 seconds. This is where you should deliver a teaser or unique point of view to captivate them and make them want to watch the entire video.
You will benefit from working with a team. Team members can be anyone who has a working knowledge of your company. Be sure that proper credit is given to the creative team involved, allowing them their 15 minutes of fame.
Don’t assume you need to spend a lot of money when making a video. If your video is in focus and balanced, there’s no need for professional equipment. A long, involved script and a great deal of experience is not required either. Be natural and talk to the camera. If you do not want to be in the video, there are other options. Screen capture sequences and PowerPoint presentations sometimes get the job done.
Don’t forget about YouTube. That’s the place your campaign and content should start. For one thing, your video is hosted for free. It is also the third most visited website. In addition, it’s the second largest search engine, as well as the largest video site.
If your customers are having trouble using a product, then you should make a video to instruct them on proper usage. You can show them step-by-step how to do it and get new customers this way as well.
Are your videos meant to convince people to buy one of your products or services? If so, then it’s crucial that you provide a working link in order for them to actually be able to do so. If possible, the link should be displayed within the content of the video, as well as in the description. Then the link stays with the video no matter where the video is shared or embedded.
Don’t forget to add a form to opt into your emailing list on the site’s page where the videos are. Provide viewers with an opportunity to request additional information related to the video. You can then use that connection to promote your products and services.
Check your videos’ statistics on a regular basis. Track statistics like where visitors come from, when they are watching and how often they view your videos. Tap into the well of unknown customers by using the information provided by this data.
If you aren’t good with video, you can outsource the work. Try holding a video contest in which you award the best ones with prizes. For the prize, tell them that the best video can be used as an ad for an upcoming project.
Whenever you post a video, you need to be ready to moderate whatever comments are left. This will allow you to weed out the negative comments, which others can read and judge your business upon. If things get too out of hand, you should just disable comments altogether.
Keep your videos succinct. Try keeping videos under three minutes in order to hold viewer attention. Five minutes is okay in some cases, but anything longer than five minutes is too much. Short and sweet is always a great motto.
Always include some call to action at the end of videos. Let people know that they need to get to buying in a hurry. Make it easy for your visitors to follow through by making your instructions simple and clear. Offer an incentive and give a sense of urgency to get viewers to act quickly.
Place videos on your own sites as well as on YouTube. That way, more people will see it. You shouldn’t be concerned about losing any views because Google will count your video views no matter where they come from.
Use music. If you think about it, you’ll figure out that music makes videos more appealing. Add some appropriate music to your videos. This will convert more customers in the long run. When you don’t want to be the center of attention, this is a great way to go.
If you don’t get stellar results right off the bat, don’t give up. Ask for audience input as a way to improve the videos. You will see your videos getting better and better through practice.
Experiment with different technology and styles in your videos. Time-lapse photography is a popular and visually appealing element. Put a camera someplace in your workspace and allow it to record for a while. You can then go back and pick out things you liked. Customers will enjoy a day in the life of your business.
Video Marketing
The last few paragraphs illustrate the importance of video marketing in the world of online business. Traditional marketing channels are no longer achieving the same results as a few years ago. It is vital to your business to use online video marketing. Put the advice you’ve just read into good use, and you will succeed in reaching a brand new audience.
