In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
For your mobile site, it’s important to come up with ways to convey your information in as few words as possible. Using lengthy landing and product pages, with keyword-stuffed text that goes on and on, will not work well. When you are dealing with mobile marketing, you should just keep it simple.
Do not send pointless messages to your customers. Always make sure that what you’re messaging them about is relevant and important. Random messages can annoy people and reflect poorly on your business. You will actually lose customers if your messages aren’t advantageous to them. Customers demand information in the marketing texts they receive.
It is important to be aware of the marketing strategies utilized by your competitors. This will allow you to stay one step ahead. You need to stand out in a crowd of competitors.
When developing content for mobile marketing, be sure that you keep your message brief and easy to understand. Your message must come across loud and clear to your customers. This allows them to understand, relate to and absorb it much faster.
Your mobile platform should have a concrete home base. Your mobile presence is dependent upon driving your customers to that base, or keeping contact with those who are already in contact with you. Do not focus your business on your mobile marketing endeavors solely.
Mission Statement
Apps are not difficult to create. Your customers would love to receive a free app; why not build your own? If your business designs it’s own app, you can step up your mobile marketing campaign and compete with the big boys. There are a lot of choices available here.
Draft a mission statement that will keep you on track as you roll out your mobile marketing campaign. Having the mission statement around will help you stay ethical.
Although many people use the text messaging feature on their mobile device to communicate via the Internet, not all of them are familiar with the abbreviations that are sometimes used. If an individual doesn’t understand your ad, they won’t look at it, resulting in you losing a potential customer.
Your home base is the main element of your campaign. Focus your efforts on creating a mobile presence that brings new visitors to your domain and connecting with existing visitors. Do not develop your business solely on a mobile platform.
Utilize the dedicated short code. It will cost more but go a long way in securing your brand. Dedicated short code also offers you some legal protection.
You should take steps to make certain that your text messaging campaign does not send messages to customers in the early morning or late night. Regardless of how tempting the offer or how enticing the message may be, customers are unlikely to appreciate an off-hours text.
In order to attract potential customers via mobile marketing, you should insure that your marketing campaigns will work across different mobile platforms. If your marketing campaign cannot work on any of the popular mobile devices, you risk the chance of losing customers due to technical issues.
Have a basic understanding of mobile devices if you want to develop a successful mobile marketing campaign so you may optimize your site and ads for a mobile platform. View your campaign on as many different mobile and smart phones as possible to test out your ads, links and other interactive materials from the perspecitve of a consumer.
Consider using a test market to try out your mobile app before going live with it. This will help you to be sure that the app is something your customers can use and appreciate. Potential or existing customers are going to pay little attention to the app if it doesn’t provide them with any practical benefits.
No matter what medium you use to access your customers, remember that they are people, just like you. Act accordingly.
Keep in mind that it is tough to view and navigate a website on the small screens of smartphones and other mobile devices. Keep your mobile campaign uncomplicated. This might make it appear simple if you’re using a computer, but the format will be ideal for mobile devices.
Attempting to go viral is always a good idea and can help your ad reach its maximum potential. They may pass it along and increase the reach of your mobile marketing.
SEO is just as important for mobile websites as it is for traditional sites. Of course, you should optimize for Google first, because Google controls the mobile search market.
The most successful mobile marketers start small and then expand their services. You should also take this approach for your company. You can start by texting and calling. Then make videos and promote your product through social networks. Try to make your product into trend. Use every method you have access to.
Should SMS messaging be a choice in your mobile marketing plan, let your customers know by having an opt-in device and be truthful about the number of messages you might be sending every month. If you do not use SMS correctly, you will run into a lot of problems because of its ties with the systems that are set up for mobile devices notification. Some users feel that SMS is too invasive into their personal comfort and space. You should make it an opt-in only system to be sure your SMS marketing efforts are successful and don’t overload your customers with constant texts. Your customers should respond to your honesty.
Although many people use the text messaging feature on their mobile device to communicate via the Internet, not all of them are familiar with the abbreviations that are sometimes used. Any lack of understanding in your advertisement will yield unfavorable results both short and long term.
Add mobile friendly maps and correlating directions to your mobile website. When people are on the road, they usually have their mobile phones. That is when they might access a map. Make yourself accessible to them. Make sure your content is able to be viewed on a mobile device. Use a Google maps link for exact directions.
Allow message recipients to leave feedback about your mobile marketing communications. This offers an excellent opportunity to connect more effectively and interact with your customers. There may be many people saying go away or say that they want something more, but having customer guidance is too important not to pay attention to every chance you get.
An effective mobile marketing strategy should center on cultivating relationships with prospective customers while maintaining ties to your current subscriber base. Customers who are already doing business with you are much more likely to opt in to receiving texts and consult your mobile website. Many times, the types of mobile marketing aimed at new prospects is perceived to be spam.
Social Networking
Keep your message relevant. In your zealousness to implement the latest mobile technologies, don’t forget your business is at stake. Be thoughtful about your use of this potent new marketing tool. You should use your mobile campaign to deliver news and deals that your customers want to have. Build customer loyalty by providing your customers with what they want.
If your company has any social networking sites geared to the business, make sure to put a link on your webpage. Your customers usually will not search for you at random on a social networking site, as much as they will search for you if they realize you are on it.
Know what you want to accomplish before starting your mobile marketing campaign. In the beginning, understand what you are trying to achieve with your mobile marketing. For example, consider whether your goal is to increase sales or lengthen customer retention times.
Remember that people who are using a mobile device to see your website will have a harder time navigating. Keep your mobile campaign uncomplicated. This might make it appear simple if you’re using a computer, but the format will be ideal for mobile devices.
You need to make sure that your mobile marketing campaign stays highly compatible across many platforms. Do not exclude anyone from your campaign by neglecting a platform. Make sure the scripts you use will work across different platforms.
Use your conventional website to advertise your mobile site. If people see that you have a mobile website or iPhone/Android app when they are surfing at home, they will take note of it. By visiting your site, your customers can learn how to stay in touch with you from their mobile devices.
Send a message with a coupon code or a special discount. Your audience will pay more attention to your campaign if it is perceived as a way to save money – and you will generate more sales thanks to the coupons.
Purchase short codes. The $2000 price tag can be stiff, but you’re buying brand-exclusivity with that money. People will begin to recognize the short code and relate it to your business. It is a small price to pay to avoid legal problems, too. Note that you too can get into trouble if any code sharing company decides to abuse the system.
You should always listen to the people around you to see what is missing from your mobile campaign. Listen and meet the needs of customers. Check your competitors frequently to know what they are offering, and choose to emulate or expound upon anything that might serve your own business.
Mobile Campaign
An important key in your mobile marketing plan is conducting a test to see how usable it is to end consumers. You need to be certain that customers can see the stuff you are sending to them. Establish a test group of co-workers, family members and friends that you can test your ads out on before sending them to your mailing list.
Offer savings and special offers to customers who sign up for your mobile campaign. Talk about it on your site and social media and place ads about it. People are more likely to join if you mobile campaign offers exclusive benefits. Sell your readers on the idea that your mobile campaign will personally benefit them, as they can stay updated about your special offers.
Set up accounts for all major social networking sites. If you want your business to be found, this is critical. You should begin with simple steps when using social media for your business, and take bigger steps once you are more established. At the very least, start by using Facebook to claim a place for your business, and Foursquare to create a customized page for it.
These tips will allow you to create a great mobile marketing strategy. An abundance of information is available to you and knowing how to use it is to your benefit. Keep this in mind, refine your goals, and promote your business.
Promote your mobile campaign wherever possible. There are many venues to do this, such as social media website, your own business site, and in your store. This allows your followers plenty of chances register for offers, given the increased visibility of your campaign.
