While video marketing is a new technique, it has quickly become widely used online. With high speed connections becoming the norm, people everywhere are enjoying more online videos. Make sure you are using videos to market to the public.
Video marketing gives you a way to keep in contact with your audience. Try asking viewers to ask questions in vidoe form and then answer then this way. Provide free products to those who send you questions.
Offer the best content you can in order to make your videos catch on. Top-of-the-line equipment is not necessary. If your video offers people information that is valuable, they will watch it even if it is not of the highest quality. That said, buying the best camera you can get can help you have a better quality video.
20 Minutes
Keep your videos relatively short: no more than 10 or 20 minutes. If you’re showing off a product and how to use it, it can take you over 20 minutes, and that is no problem. However, if you are not doing a demonstration, keep the video to under ten minutes.
Be certain to optimize each video. Whenever you upload videos to different sites, create unique titles and descriptions for each. Also, add in your keywords. Include links for your other forms of social media so that potential customers can find you.
When you are making a video, do not focus on what it looks like. A high production value does not actually equate to getting a good return on what you invest into it. Even large companies like Dell made tons of money by having individual employees produce simple demos.
You do not have to have a professional record your video for you. You don’t need to use professional equipment to make a great video. The video does need to be clear and free of shaking, however. You can create an excellent video without a script, even if you do not have any experience. It is most important to just relax and let your personality shine through. There are even times when all of this isn’t necessary. Often, screenshots and/or PowerPoint presentations are just as effective.
If you are using the video to tempt people to buy a product and/or service, you must provide a link for them to use to make the purchase. Try to include the link inside the video player. The advantage of including the link in the player is that when the video is shared socially, it will be available for those who want more information.
If you embed the video on a webpage, ensure that you also feature a submission form that will allow interested parties to subscribe to your newsletter or mailing list. People may want to sign up to get more information on the topic the video is presenting, and this is the perfect time for you to slip in your sales pitch.
Social Media
Promote your presence on other social media sites in your marketing videos. A YouTube user can be directed to Facebook, for example. Creating awareness of your additional sites is a good way to steer business their way, with the reverse also being true. When you link your social media to your videos, traffic will increase to both.
Come up with a measure of the success rate of your videos. You should not assume how valuable the video will be to your customers just by guessing. The best way to see what works, however, is to look at the statistics. Check out info like total viewers and length viewed.
Make a brief video about your company, your product or service, and the benefits of signing up for your email list. Make free offers that will entice them and show them what they can get if they sign up. People are more likely to believe someone speaking to them directly than some dry ext web page.
When using video marketing for engaging customers, begin with friendly greetings. Let them know who you are and what you do prior to launching into heavier content. When ending your videos, end the message in a friendly manner and remind them of your name and the name of your company.
Make “how-to” videos to market your business. Create a complete video that includes all relevant information. Most viewers don’t appreciate having to make a purchase or giving information to watch your entire video. If you respect their needs in your video, they will have more respect for your product.
Start your videos with a question or by mentioning an issue your audience can relate to. Over the course of the video, you should’ve answered any questions the viewer may have had. Be sure to remind your viewers to share this useful video with their social network.
When you hear people talk about keeping things real, they also mean in your videos. Honesty and an earnest presentation will go a long way in building trust and cementing relationships. If you do not seem trustworthy, people are not likely to share your video with friends.
Clearly, video marketing does not need to be a daunting prospect. In order to succeed at this form of marketing, all you really need is some knowledge on the subject. Once you’ve become knowledgeable, you’re all set. All that is left to do now is to get to work.
