Perhaps you have heard the term “video marketing” but been unsure what it means. Basically, it’s using videos online to market a product or a service. This medium could be an excellent way of boosting your sales. Continue reading to learn the basics of video marketing.
Video marketing gives you a way to keep in contact with your audience. You should ask customers to send you their questions about your products or on topics related to your industry and answer the best questions in a short weekly video. Offer free samples to those whose questions you answered!
If you choose to share videos on YouTube, make use of its editing features. Once you upload a video, you will be able to add some captions and annotations. You can thus share links, add more information or place coupon codes in the video package.
It is not likely your customers will want to watch videos that are more than 20 minutes long. If you’re doing a demo for a product, you can do a 20-minute video to showcase its features. If you’re just speaking to the audience and advertising, then 10 minutes should be your limit.
People search mostly online for how-to do things. Videos which are educational will be found by people who want to learn that thing, and if it’s tied to what you sell, you’re golden. When you are recognized as an authority in your field, viewers will be more interested in hearing what you have to say.
Make sure that you include working links to products you are promoting on your video. You can usually put the link right in the video player for easy access. Doing so ensures the link stays with the video even when embedded.
Make sure your content is considered interesting. When making a video for your business, make it fun, interesting, or newsworthy. You may be able to boost your views with a video hosting site, but it won’t really work out if you have boring videos. People are not interested in watching another boring commercial. They want to see something interesting and of value. If your videos are interesting, your traffic will keep on increasing.
Pay attention to the analytic charts regarding your videos. Find out the origin of the traffic, the time of viewing and the number of times the video is viewed. Tap into the well of unknown customers by using the information provided by this data.
If you get asked a question quite a few times, creating a video to answer it is a good idea. It helps to have an FAQ page on your site, but many people would rather watch a video. This way, you’ll be able to answer questions for a broader audience.
Social Media
Your videos can also be used to promote other websites or guide people to your social media sites. If you are found by someone by chance, you want them to find you elsewhere too. Draw attention to your other campaigns so customers can subscribe to the campaign that is adapted to their needs and habits. Social media accounts that are linked to video sites can significantly increase your customer base.
Develop metrics to assess whether your video marketing efforts are being successful or not. Do not guess how successful your video is by looking at the comment you get. Hard data, however, is a much better way to figure out if you are hitting the mark. A couple of measures may be the number of people that have viewed your video and how long they stayed tuned in.
A tripod can help your filming seem smoother. Shaky pictures that dart too fast from one thing to another do not make a good impression. It is best to use clear, smooth shots that highlight the product featured and the text that accompanies it. Make sure the camerawork is good, because most people will judge your video in mere seconds.
Upon posting your video on YouTube, you must be ready to moderate comments. Some viewers base their opinions on what others have said regarding a video, and harsh, nasty commentary can be devastating to your goals. If you do not have the time to closely watch comments, it may be best to disallow comments on your videos.
It is necessary to be real and honest in your videos. You should not lie or misinform your audience. If the purpose of your video is to make sales, be upfront about that fact. You should always interact with customers if they comment on your videos. Establish networks with people in your niche and make it known you’re an expert, as well.
Do you have some frequently asked questions that many people want the answers to? If there are, then you can answer these questions by using videos. A video that explains a process or tells you how something is supposed to work will allow your customers to have more trust in you.
Folks love storytellers. What can you tell customers about your business? Talk about an event for charity that you helped out with. Include customer testimonials to make your company gain trust.
You will want to keep it authentic in videos. Viewers are more likely to believe you if you are telling the truth. You really want you viewers to believe in you and your business.
A video should not end with an answer, only a question. By engaging with your viewers, they are much more likely to remember you. In addition, your viewers’ comments will show up on their feeds, which will let others discover your video and provide their comments. This produces a snowball effect with more traffic.
It’s not hard to market a firm through videos. By using this article’s advice, you can entice people from all over the world. Use these tips to come up with an effective video marketing strategy for your business.
