If you’re running a business, you know that promotion can be crucial to success. You may have tried traditional newspaper ads, billboards or even the radio! Video marketing is a technique new to most people. Continue onward and you will learn a new approach for reaching your target audience and keeping them interested after the dust has settled.
You should not be intimidated by video marketing. Creating quality videos is easy as long as you have a camera and a good tripod. You can film the day-to-day operations of your business or impart a few tips to your viewers.
Put helpful content in your videos. It’s not about expensive equipment. Your customers will view a video if they are interested and they think it is important. But if you can, purchase a quality video camera as well as professional editing software.
You have to grab people’s attention right away if you want them to view your entire video. You need to make the first 15 seconds of your videos count. During this time, provide an interesting viewpoint or some type of teaser in order to catch their attention so that they watch the complete video.
If your customers have a hard time using your product, make a video explaining how to do so. This will help resolve any problems your current customers have, and it will also encourage new customers to purchase your products because they know that you will answer their questions.
Have a tone on your videos that is consistent. You could choose to be very serious or you could make fun of yourself. Tailor your approach to the audience demographic you are trying to reach, and consider the type of products you will offer. Consider these things, as well as your image, whenever you are thinking of your business tone.
Make sure you follow a script for both your video introduction and conclusion. Who are you? Who do you work for? What’s the video about? Be sure to say your business name again at the end of the video, and then encourage your viewers to take a look at your site and make a purchase.
Interesting Ideas
You do not need to do it alone. It can be difficult to come up with interesting ideas and angles for ongoing video marketing. Hold a brainstorming session with a diverse group of people to generate the most interesting ideas. Perform these brain storming sessions regularly so that you are always full of fresh ideas.
Make use of marketing videos as a way to teach customers about your specific business. Shoot videos of some behind-the-scenes action at your company, including things that might make viewers chuckle. People like seeing the intimate and personal side of a business.
If you do not feel confident in your ability to make videos, you can hire someone to create on your behalf. Hold a contest, and hand out prizes to the best video makers. Be sure to tell people that you will be using their videos in your marketing campaign.
When you know what you want to put in the video, get to it. All you have to do is use this information.
Be ready to moderate comments to any marketing video that you upload to YouTube. Viewers often take comments to heart, especially when they are negative. If you cannot serve as moderator of the comments that are left, think about disabling comments altogether.
In most cases, it is best to keep videos brief. Aim for three minutes or less, providing the content that viewers need without giving them the opportunity to get bored. In some circumstances, videos might run to five minutes, but longer than that will surely be ineffective. Try to engage your viewer by making your video short and to the point.
Always end your videos with a call for action. Let people know that they need to get to buying in a hurry. Provide clear instructions on what they need to do next so that you can ensure they’ll follow through quickly. Getting straight to the point is effective, so conclude each video with a direct call to action.
Don’t be obsessed with perfectionism. You needn’t have the latest video equipment in order to have a successful video marketing strategy. You can probably use the default software on your PC. Also, if you have a smartphone you may be able to use the camera it came with. So long as you have solid information and remain professional, people are going to watch your videos.
Music adds appeal. Think about the commercials you’ve seen and you’ll realize that music spices up any video. Therefore, think about what music would be appropriate for your video topic, and use it in your videos. Customers will find your video more appealing with music. This method also helps you if you aren’t happy with being seen onscreen.
Don’t make videos look like ads. If all you talk about is selling products in your video, your viewers will lose interest very fast. Instead, cater to your viewers’ need for things like valuable insight, trivia, FAQs or tutorials.
Most people enjoy a good story. What are some stories you can tell about your products or company? Show viewers some footage of charitable works you have done. Include customer testimonials to make your company gain trust.
The above article has hopefully shed light on the importance of video marketing. Traditional advertising methods are still on the rise, but newer and more engaging techniques are steadily taking the spotlight. In this digital age, it is vital to use videos to establish and keep your online presence. Implement the advice from this article to give your business more exposure to the online world!
