Issue #9 – Wednesday, March 18, 2026
Hi %%SubscriberFirstName%%,
### Why being “about everything” doesn’t work
In the online income world, most people try to
talk about everything:
Every traffic source.
Every business model.
Every new shiny thing.
The result? No one remembers what they’re
actually *for*.
If you want people to think of you when a
specific problem comes up, you can’t be a blur.
Ninja don’t try to be every kind of fighter at
once. They pick a way of moving through the
world, and they refine it.
You can do the same in your niche.
### Pick the problem you want to be known for
Instead of asking “What all can I talk about?”
start with this:
“When someone runs into [X problem], I want my
name to be the one they think of.”
For example:
– “The person who helps GenX side hustlers stop
wasting traffic.”
– “The person who shows network marketers how to
use email like an actual business.”
– “The person who applies ninja principles to
MMO so it’s calmer and more strategic.”
This doesn’t mean you’ll *only* ever talk about
that one thing. It just means everything you do
ties back to it in some way.
That’s how you slowly become “the ninja person”
for a very real, very specific situation.
### Let your newsletter do the positioning for you
The nice thing is, you don’t need a fancy brand
guide to pull this off.
You just let your newsletter keep answering one
core question from different angles:
“How does a calm, ninja-style GenX worker handle
[traffic, offers, follow-up, motivation, etc.]?”
Over time, patterns form:
– Your examples are for the same kind of person.
– Your stories circle the same core struggles.
– Your solutions reflect the same values:
discipline, leverage, calm.
Readers start to *feel* who you are even before
you explain it.
### One small move for this week
Here’s your assignment:
1) Finish this sentence in one clear line:
“I want to be known as the person who helps
[who] with [what specific problem] using a
[ninja-style / calm / disciplined] approach.”
2) Write it down somewhere you actually see it:
on your desk, in your notebook, at the top of
your planning doc.
3) For the next week, before you send or post
anything, quickly ask:
“Does this fit the person and problem I just
wrote down?”
You don’t have to be perfect. You just want more
and more of your moves to line up with that one
identity you’re building.
### What’s coming next
In the next issue, we’ll talk about how to
slowly **show more of your story**—your GenX
background, your ninjutsu training, and your
real experiences—so your positioning doesn’t
just live in theory, it lives in who you are on
the page.
Ninpo Ikkan!!
“The spirit of the ninja is our primary inspiration.”
Kurt Tasche
“The REAL Ninja Marketer”
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