Mobile marketing is actually kind of exciting to deal with once you have reasonable expectations of what mobile devices can do for advertising your business. Done successfully, mobile marketing is an excellent way to promote a business. If you want to start promoting your business, try the following steps.
Focus first on building a customer base and securing their numbers for your database. Resist the temptation to merely accumulate a large volume of cellular numbers and incorporate them into your mobile marketing attempts. It is important to get permission before you begin. You can accomplish this by using web forms or you can have the person sign up via text messaging.
Keep mobile marketing content messages brief and to the point. They need to be able to quickly digest the message you want to convey.
Creating a mission statement will be highly beneficial for staying focused with social mobile marketing. Follow the same principles you have used in your previous campaigns.
Pay close attention to what your competitors are doing, this is a great way to gain an edge in social marketing. You need to stand out in a crowd of competitors.
The audience for mobile marketing can be very volatile. Changes may occur in your customer base due to influences that you can’t control. You will have to stay on top of all new technology if you are going to stay competitive.
Mobile Devices
Utilize the dedicated short code. Even though it’s more expensive, it can safeguard and promote your brand. A certain amount of legal coverage comes with it as well.
As a user of mobile marketing campaigns, you need to understand how mobile devices show advertisements so that you can properly configure and design your sites and advertisements. Try using different mobile devices to learn what your consumers will need to do.
Invite your mobile customers to communicate with you directly. Regardless of a customer’s opinion, you can always use feedback to improve your strategies.
If you are trying to get through to a customer on the phone or by text message, remember that there’s a human being on the other end of that phone. Try to be respectful of the individual you are contacting.
The easier it is for your ads to be forwarded, the more likely it is that people will do so. Be sure that your ad is easy to forward and consider offering an incentive to the person that forwards your ad.
The most successful mobile marketers start small and then expand their services. Continue to progress through the mobile marketing techniques. Start with texting, then go to calling, then to videos and so on. This helps expand your network. Use all resources that you have at your disposal.
While mobile marketing is an effective way to connect with your customers, it is important to develop campaigns that work across multiple platforms. If not, you risk losing customers due to technical problems.
Many cell phone users have texting capabilities, but not everyone knows what the common texting abbreviations stand for. When your advertisement is incoherent to a member of your target market, then this is a possible customer for whom you have lost.
Your efforts will be more effective if you apply SEO practices to your mobile sites. Google is the most popular mobile browser, so start there when you begin to optimize mobile browsers.
Giving your mobile marketing ad viewers an opportunity to provide feedback can help you see how your campaign is doing, and help you build customer relationships. It might be that some recipients are hostile and some are curious, but the fact is that any reaction at all is useful, and therefore you should gather all the data you can.
If you decide to incorporate SMS messaging as part of your mobile marketing campaign, you should clearly state how frequently messages will be sent when customers opt-in, and have an easy way to opt-out. It is very easy to screw up an SMS strategy because of how it notifies consumers. Users might question its transparency. Limit the texts you will send. Give an honest schedule and remember the opt-in feature. Only send to those who are accepting of your messages. Honesty can make your brand more trustworthy.
You need to provide a simplified website for your new mobile customers. If your marketing website is easy to use, you will get a better response from people using mobile devices. Don’t worry too much about how your site looks on a home computer. The important thing is keeping your site user friendly for both users.
Use mobile-friendly maps and driving directions on your site. A lot of people use mobile websites to help them to get to different locations. Make yourself accessible to them. Verify that your map displays correctly and is usable on mobile devices. Include a link that allows the customer to find your location through Google Maps.
Mobile Landing
Investigate your target market. If you assume you already know their needs, you’re probably going to end up wasting money on your mobile marketing strategies. Before you spend a penny, determine the preferences of your potential buyers. For example, what is your customer’s preferred method of contact? Do they tend to use one operating system platform more than another? Find out lots of information about the audience you are trying to target, you will be more successful in reaching them.
On the mobile landing page, try out A/B testing. Mobile pages need to be tested for usability, just as much as any other web page. For the test, create two separate versions of your mobile landing page–one is A, and one is B–and determine which is more effective for converting customers. Choose the better performing option from the two of them.
QR codes can help you make your content more appealing and accessible to customers. QR codes are a great way to share discounts, promotions and coupons. Their ease-of-use is one of the primary attributes of QR codes. These codes make it easy to quickly deliver information about your company to your customers.
If you are going to incorporate SMS into your mobile marketing campaign, provide your visitors with an opt-in method, and be upfront about how many texts they can expect to receive every month. If done without regard to the correct guidelines, SMS can have a negative impact on the overall marketing campaign because it will have the imposition of notification systems. Users might question its transparency. This is why it is so important to only target your SMS campaign to customers who have agreed to receive messages. You should also stick to a limited number of messages per month. Your customers should respond to your honesty.
Don’t get too aggressive sending out offers. Studies have shown that the best response comes from offers that have gone out between once a week on the high end, and two times in a month on the low end. You want your customers to feel as if they are going to miss out on a fantastic opportunity if they don’t jump on the offer immediately. It is easy for a customer to ignore an offer when they think the next one is just around the bend.
Have maps and directions on your mobile website to make it more mobile friendly. Mobile devices are being used by a large number of people to find directions. Make yourself accessible to them. Ensure that your maps can be easily read on the small screen of the average mobile device. Create a link to take users directly to Google Maps to get directions.
Be sure to add a promo code to all your outgoing messages. Your audience will pay more attention to your campaign if it is perceived as a way to save money – and you will generate more sales thanks to the coupons.
There are many things to consider when planing a mobile marketing strategy. Armed with the information you’ve learned from these tips, you can now be more successful in your mobile marketing efforts.
Integrating your mobile marketing plan with your other forms of marketing is an astute idea. Your content should be specific to the landing page for your mobile website. Integrate closely related products to increase traffic and customer participation. You will sell more products on a site where people feel they can participate and interact, rather then just reading text.
