Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Spending money on professionals for site improvements is a great way to make your site works well for mobile marketing. It can be quite difficult to develop a mobile website that is attractive and appealing. Don’t be afraid to hire experts to do this for you.
You should begin your mobile marketing efforts by constructing a database. Do not just add random cell phone numbers when you are constructing a mobile marketing database. Customers that wind up receiving your messages without explicitly asking for them are going to be very irritated; you have to get them to opt in. You can use a form from the internet or they can text you a code.
You can use your friends in order to beta-test your marketing efforts with emails, website, banner advertising, and other venues. If in need of an unbiased opinion, you can hire other people to test your campaign.
Always tailor your campaign to your customers. Understanding the wants and goals of your customers is the basic premise of mobile marketing. If you are unable to determine what consumers want, you are unlikely to win their business. Find out as much as you can for the most success.
There’s plenty of money to be made in mobile marketing. Increasing numbers of people are going mobile and using devices like smartphones to access social networks and buy apps. These are both great new areas that you can expand your marketing strategies into. You need to bring your marketing to where the customers are.
Short and sweet is an important key when it comes to appealing to all of your consumers. Get your message across quickly so customers are sure to absorb it.
Offer your customers an option to leave feedback; this will help you improve your products and services. It doesn’t matter whether the feedback is negative or positive. All customer feedback can help you improve.
Mobile marketing customers can be influenced by outside forces and that can cause you to lose or gain customers outside of your efforts. This means you will have to keep track of new releases and remain up to date on technology trends to stay competitive.
Make sure that any mobile apps your company releases deliver a service your customers want. If the app serves no discernible purpose or function, it is unlikely to garner attention from any of your prospective or existing customers.
Mobile Devices
If you want your mobile marketing to be really effective, apply search engine optimization techniques and technology to your mobile website. Of course, you should optimize for Google first, because Google controls the mobile search market.
When delving in mobile marketing, you need to understand the basics of mobile devices in order to have your site and ads set up correctly. Try out a variety of mobile devices so you can gauge how your site and communications look to different customers.
Utilize an A/B testing process on the homepage of your mobile site. Testing is important in the mobile world, just as it is in any other environment. Come up with two versions of landing pages and see which nets more transactions. Choose the better performing option from the two of them.
If you are trying to reach out to people through phone calls or even texting, remember that you are in fact reaching out to people. Behave appropriately.
It is important to do research about your potential audience. Know what your target audience responds to before you start designing a mobile marketing plan. It’s important to know whether your audience is more likely to use their computer or cell phone on a daily basis. What mobile platform is their cell phone? By knowing your audience, you will understand how to communicate with them better.
Always strive to create advertisements that have the potential to go viral, thereby maximizing their effectiveness. They could recommend it to friends and family, which will increase your customer base.
Be aware that the real value of mobile marketing lies in cultivating your relationship with existing customers, not in soliciting new business. Your current customers will take much more kindly to receiving product updates and text messages than new customers. Quite often, mobile marketing that is directed at new customers is perceived as spam.
Mobile Marketing
When used as part of your mobile marketing campaigns, QR codes are great for brand expansion and for enticing customers. QR codes can help you share coupons, discounts, and other promos. These codes are easy to use and captured on a cell phone. These codes help you communicate with an increasingly digital audience.
In order to succeed in mobile marketing, you must work on a step by step basis. Emulate them. You can start with a text messaging campaign, expand into using mobile websites, then incorporate mobile apps and eventually deliver videos to mobile devices. Keep progressing and improving your overall mobile marketing campaign. Make use of all the tools you have available.
You should be testing your marketing campaign for any defects in functionality before you launch it publicly. Poorly worded messages will not help you in your marketing campaign. Get the opinion of friends and coworkers on the content of your marketing managers.
Initiate a feedback mechanism on your ads, so your mobile marketing customers can indicate their level of satisfaction with your services. Listen to what customers have to say even if it is bad.
Send offers once a week or less often. Studies have proven that the best frequency to send offers out is a little less than once a week. If you do this customers will think that they may miss out if they don’t go ahead and visit your page. If they know they will be getting another discount soon, they will not jump at the chance to make a purchase.
Mobile marketing can expand your customer base, but in order to do that, your marketing materials need to work on most mobile devices. You will lose customers if your campaign is not workable on multiple devices.
Test your mobile campaign on as many platforms as you can. You do not want to leave any customers out of a mobile campaign just because your messages do not work properly on their particular device. You will have to find a script that works well on as many different platforms as possible.
Keep in mind that it is tough to view and navigate a website on the small screens of smartphones and other mobile devices. Keep your mobile sites especially simple and easy to maneuver, since even sites that are quite easy to use on a computer can be a challenge on a mobile.
Give people discounts or promo codes along with your marketing messages. Your customers will be more likely to visit your site if they see a discount they can get.
Be sure to optimize your mobile sites for search engines. Google is the most widely used search engine through mobile devices and a great starting point for SEO.
Make sure to note your location on social networking sites. Being located in all of these places is crucial to your business’s popularity. Keep your business focused on the basics at first and branch out from there. At the bare minimum you should claim your business on Facebook, and set up a custom business page on Foursquare to start.
Don’t add SMS to a mobile marketing campaign unless you are willing to be totally honest with your customers about how many texts will be sent. Don’t ever send texts to anyone unless they have specifically opted-in for that service. If SMS is used irresponsibly, it can be detrimental because of the integrated ties that mobile device release systems use. Some users feel that SMS is too invasive into their personal comfort and space. So be sure customers can opt into our out of your SMS services when marketing and let them know how many texts will be sent regularly. By keeping your promises, you will help to build trust with your customers.
A mobile call for action must be capitalized through promotion. There are many venues to do this, such as social media website, your own business site, and in your store. This ensures that your campaign receives as much exposure as possible, and also allows your customers a variety of ways to connect with your business.
In contrast to your main site, a mobile marketing site should focus primarily on retaining existing customers as opposed to attracting new ones. Your clients will have the desire to view your text messages and consider your offerings, whereas people who are not clients will have little or no interest in them. Many times, the types of mobile marketing aimed at new prospects is perceived to be spam.
If you really are serious and want to have a great mobile marketing campaign, try to only send offers to the best. This way your customers will not be irritated every time they receive a message from you; in fact, they will be excited because you offer such great deals.
Mobile Friendly
Multimedia Messaging Services can be used for sending coupons to your customers in order to generate new ones or reward current ones so that they will remain loyal to you. Incorporate discount codes to make your coupons more attractive. You can link these codes to a mobile site with a tracking code. Both coupons and promotional codes are wonderful ways to reward your customers and attract new customers.
When you send emails, you must make sure that they are mobile friendly to ensure they stay more effective. Have phone numbers to click on in the place of links, and ensure that any links you do post lead to mobile friendly pages. Many people only look at their email on their phones now, so when you draft your emails it is important to keep this in mind.
Similar to how you would test a website on various web browsers and operating systems for computers, you should also test mobile websites on different mobile browsers and mobile devices. There are a variety of different mobile browsers, and each device has a different screen size and resolution. Your site, as well as your ads, may look different from one device to the next. Find out which devices are popular among your customers, and make sure your mobile campaign is compatible.
It is very easy for your mobile marketing approach to backfire and annoy people. If you are relatively inexperienced with mobile marketing, use these guidelines methodically to produce the desired results. New customers and new business will be the likely result of your efforts.
Keep your mobile cues simple. If the clicks required are few, they will be more likely to keep clicking. Keep in mind that a mobile keypad is small, so it is easy to get frustrated with a lot of typing. So you’ll want to keep any typing required by your campaign to the smallest amount possible.
