Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
The best place to begin is by creating a database. Don’t just add cell numbers to your marketing database via your mobile. Customers that wind up receiving your messages without explicitly asking for them are going to be very irritated; you have to get them to opt in. This permission can come from an online form or just simply getting the person to send you a text message that provides a brief code that you provided them.
Your mobile domain should strive to say as much as possible with as little as possible. Sites that are packed with keywords and say nothing of value are unfavorable. With mobile marketing, make your content worthwhile but not too wordy.
Don’t ever text message customers for no good reason. Always have something important to say when you message them. Mobile marketing has been known to fail when businesses become too casual with their text messages. You are not your client’s friend, so be precise and to the point with any message that you send to them.
If you are not an expert on designing for a mobile audience, then by all means, hire one. Building an effective mobile website is a specialized task, considerably different from normal web design. If the job seems like beyond your scope, consider outsourcing it to professionals.
If your customers are savvy when it comes to technology, you should always place QR codes on the printed material and advertisements that you will be sending to them. If your customer has a smartphone, they can use these codes to unlock special content or deals. Make sure these codes are on the different printed material you provide. A QR code is a good way to immediately engage a potential customer who is interested by a printed ad.
Ask your friends to test your website, advertisements and emails. To get a truly unbiased opinion, you could pay an outside firm to test out your campaign.
It is important to get right to the point in your mobile marketing efforts. Keep your offers brief and simple to understand. Your message must come across loud and clear to your customers. This allows them to understand, relate to and absorb it much faster.
Create a mission statement in tune to your purpose on how you can stay on track when doing social mobile marketing. This will make it easier to stay focused.
To have a successful standalone mobile platform, you must have a home base. If you have a mobile presence, it should be a way to stay in contact with current home based clients. Do not ever base everything completely on a mobile marketing campaign.
Examine what techniques your competitors are using via mobile marketing. Follow them on Facebook and Twitter. Ideally, you should find positive ways that you can stand out from the competition.
Make sure you send text messages at reasonable times. No matter how loyal the customer is, or how exciting the promo, they will not be happy about receiving a text at an odd hour.
Your mobile platform should have a concrete home base. Use your mobile presence to increase traffic to your home base and to keep in contact with current customers. Your business shouldn’t be based solely on a mobile platform.
If your business is conducting mobile marketing, you need to be familiar with the design and functionality of as many different mobile devices as possible. This will help you in creating successful sites, messages and other mobile marketing efforts. Sample many different types of mobile devices to give yourself the best possible idea of things that your customers experience.
Limit the time that you send offers to your customers, nobody wants to receive a late night text. Nobody likes to be bothered with advertising late at night or early in the morning, no matter how much they are into your product.
If you are going to be speaking to someone on the phone, treat them with respect and try to keep your sales pitch short and sweet. Do what you need to accordingly.
If you want to see your profits go up, try some mobile marketing. It allows you to tap in to the millions of potential customers that communicate primarily with their phones. This is an area with great potential for you to market your products and services. You must be willing to present your products and services to customers in their preferred environment.
Apps are super easy to make, and you can give them to customers for free. Your business could always offer its own special app and really take your mobile marketing to the next level. There are a lot of choices available here.
Wait for results of one campaign before beginning a new one. You should measure your campaign success by its effectiveness over a long period of time, rather by the sales it generates. Use the formula to produce a long-term successful marketing add when working on your next campaign.
Mobile marketing should be developed one step after another for best results. You should also take this approach for your company. If you started off by texting, move to videos and then to interactive games. Always take advantage of the technology you can use, and if it is beyond your expertise, hire someone who does understand how each type of technology works. Use all available resources to improve your approach.
For maximum impact, you should encourage your ads to go viral. The power of your mobile campaign is multiplied if your customers like your content enough to share it with their friends.
Try using dedicated short code. It may cost more up-front, but the additional protection it gives your brand can be priceless. In addition, it gives you a measure of legal protection.
If you have any social websites that promote your business, make sure you include a corresponding link on your business homepage. This will make it easier for your customers to find you. They are unlikely to search for your social presence, but if you include a link, they can easily find the page.
Offer your customers an option to leave feedback; this will help you improve your products and services. Continue to solicit customer feedback from those who seem willing to give it.
Mobile Marketing
Make sure that your emails can be viewed easily from most mobile devices. This increases the success you have with your mobile marketing campaign. Let them click a phone number to make a call instantly. If you send them a website link, make sure it looks good on a phone. As time goes by, the number of people checking e-mail from mobile devices is only increasing, so it’s smart to design e-mails for this audience.
Mobile marketing is an excellent method of gaining additional customers. However, you should ensure that the campaign you use for your mobile marketing attempts are able to work on various platforms. It has to work on the most popular platforms, or you could lose customers due to technical problems.
Use your traditional website. If people see that you have a mobile website or iPhone/Android app when they are surfing at home, they will take note of it. By visiting your site, your customers can learn how to stay in touch with you from their mobile devices.
Do not forget to use SEO with your sites that are designed for your mobile users. Of course, you should optimize for Google first, because Google controls the mobile search market.
Sending offers out too frequently can turn some of your customers off. Marketing data shows that the optimal offer frequency is between once a week and 2-3 times per month. Create a sense of urgency and let your customers know that failure to act may cause them to miss out on a great deal. If they think another is right around the corner, they will be less likely to take action.
Mobile marketing can be an incredible asset for your business; however, an overeager approach can turn customers away. You will need a plan to use the tips included in this article, especially when you are beginning to use mobile marketing. Your efforts will likely reward you with increased sales and business growth.
Try special deals or discounted offers to attract customers in your mobile marketing efforts. Talk about it on your site and social media and place ads about it. They will be more likely to join your campaign if they are going to benefit. Position your campaign as a fun, interactive way to find out about upcoming offers.
