If you put enough time and effort into it, you can reap a lot of rewards from a video marketing campaign. You need the right knowledge to make a good campaign, though. By using the following advice, you can come up with a truly effective plan to help your business.
It is a good way to find out what customers want from you. Request that clients ask you questions then respond in video form. Send out some sample products to the chosen questions.
You can edit your videos when they are placed on YouTube so you should use this to your advantage. This includes things like video annotations. Take advantage of this feature by including links, promotional offers and appealing coupon codes that are relevant to the product or service you are marketing.
Using a team to produce your videos is a way to ensure success. You can work with anyone you know to come up with a great concept and execute it. Be sure that proper credit is given to the creative team involved, allowing them their 15 minutes of fame.
It is not likely your customers will want to watch videos that are more than 20 minutes long. If your video includes a product demo, you can spend upwards of 20 minutes, if necessary. But, if you plan to just talk with viewers about a promotional sale or provide new information, your video ought not be longer than 10 minutes.
Production value is not the key to a good video. You do not have to have a professional camera to do a video. A long, involved script and a great deal of experience is not required either. Simply relax and act as you normally would act. Look into the camera and talk. You may not even have to do that. A slideshow or screencast can get the message across in some cases.
A video is a useful supplemental resource that can provide greater detail and clarity for users of your products. Providing demonstrations and product insight engenders a sense of confidence among your customer base. Actually seeing it work for themselves can really help to boost your sales.
How-to videos are ranked as one of the highest searched topics on the web. Videos which are educational will be found by people who want to learn that thing, and if it’s tied to what you sell, you’re golden. If you seem like an authority, people will be interested in seeing what other videos you have.
Video marketing is characterized by the short period in which you must grab the attention of viewers. The first 10 to 15 seconds is the most crucial. Teasers and other attention getters work great here.
Don’t forget about YouTube. This is where you should base your campaign from. The hosting is free! Not only that, but YouTube is the number three website, in terms of number of visitors. Not only is it the most visited video site, it’s also a highly ranked search engine.
When it comes to your marketing videos, choose a consistent tone. Are your videos going to be quirky or serious? Think about your niche and what you’re trying to sell, as well as who you’re selling to. Consider the product and the tone of your other advertising.
Does your business have any employees or colleagues? If so, then involve them in your videos. Look for a person who is friendly, well-dressed, and comfortable being on film. It is great to bring in various employees on your videos.
Make sure you follow a script for both your video introduction and conclusion. You must give your name, as well as the name of your company, and explain what information will be presented in the video. At the end of the video, repeat your name and also state a call for action that viewers should take.
Always take along a video camera with you. You’ll probably end up meeting people that are experts in your field that you can get interviews from. If you are asked to give a speech or lead a seminar, you should definitely arrange to have it recorded.
Whenever you post a video, you need to be ready to moderate whatever comments are left. The opinions of many viewers are influenced by the comments, and if viewers see comments that are negative or offensive, your campaign can be a dud. Rather than moderating comments, you can choose to disable them.
Ask those who you view your video to do something. This is a “call-to-action” tactic. For instance, if you wish for increased viewer newsletter sign-ups, have them click through that link in your video description. Keep things simple and give clear instructions to your viewers.
Make sure your videos are concise, but full of good content. Keep in mind that your viewers will more than likely have a very short attention span. Videos under five minutes are ideal. The best content will be ignored if it gets too long and tedious.
Do not try to do it all yourself. Coming up with unique interesting and entertaining ideas can be hard. Come up with ideas by brainstorming with friends, family and employees. Don’t just do this once; have meetings throughout the year so that you continue producing new content.
It is best to keep your videos short. Don’t go over three minutes if possible. Unless your video is super interesting and engaging, keep it to under five minutes at most. Keep it short and sweet.
Don’t expect your video to go viral. It takes a great deal of marketing on your part to get them there. If people are unaware of your video, they can’t view it!
To get more videos for your site, try having a contest. Whether serious or light-hearted, your customers will enjoy participating. User-made videos are a great way for your target audience to interact with one another.
Establish some criteria to determine if your videos are successful or not. Of course you can make some educated guesses regarding how people are going to respond. Actual numbers, though, give a far more accurate picture. A couple of measures may be the number of people that have viewed your video and how long they stayed tuned in.
Use music. Think back to some of the memorable commercials you’ve seen in the past and you’ll soon learn the positive impact that music can have. Think of music that will work with the video and add it to it. This way, your video is more enticing to your viewers. In addition, if you hate showing yourself on video, the music can help with this.
If you want to create professional looking videos, get a tripod. Shaky cameras are only for scary movies! Use smooth panning and steady shots for marketing purposes. If your video is of poor quality then it will appear amateurish, and people won’t watch more than a few seconds of it.
Video Marketing
You need to be yourself when you are marketing through videos. Viewers want to know the person behind the product or service they are buying. The more they trust you, the more brand loyalty you will build. People who are buying from you want to see you and your employees.
As this article has shown, video marketing offers a wealth of opportunities to grow your business. Video marketing can be limiting if you do not have the knowledge necessary to launching a successful campaign. Save this article to achieve the marketing success you desire.
If you do not want to appear in your video, try doing a voice over. You may be scared to have your face in the video. However, the thing you can do in this situation is to do a voice over. Just make a product demonstration, then add a recording of your voice as an audio track.
