Facebook is one of the most popular social media sites. It gets millions of people signing up daily, plus the hundreds of millions already there. Thus, as a business owner you need to know how to use Facebook so you don’t miss out on unlimited opportunities for sales. Keep reading to discover how.
All content that you post online should be linked from the Facebook page. If your company uses a blog, post a link and summary of each blog post to your Facebook page. Even your tweets from Twitter can be linked to Facebook and be displayed there.
Reply to followers when they write something on your wall. You will have to closely monitor your wall and watch for @ messages pertaining to you. Reply to all your subscribers, particularly those that have questions and/or concerns.
Consider Facebook as a good way to share your content. Facebook isn’t just about informal chit chat, it’s also a major content format. It should be thought of in this way. Cross promote information between your official website, blog and Facebook. Traffic volume to Facebook pages tend to be quite high!
Facebook Offers give you a way to promote yourself. Set up your offer and turn it into a Promoted Post on your wall. You may find yourself with new followers if its a great offer.
Facebook Offers is a great tool for running contests or giving away free products through your website. You only need to set up the specific offer and then promote it on your page. A good offer will appeal to potential customers as well.
Do not leave out people that are already fans. There are people that just want likes and then they forget about existing fans. You should ensure that your audience feels appreciated. This results in true engagement with your brand, and therefore much attention should be paid to customers.
The idea of marketing on Facebook is to get more business for your company. So set a monthly goal for a particular amount of products sold. Getting people to visit and like your Facebook page is great, however it is more important that your efforts translates to more sales. Change your strategy if you aren’t getting the business you are looking for.
Make sure that you focus on quality when updating your page. If your updates have no value, your subscribers will lose interest fast. Keep your updates helpful, educational, or entertaining. Utilize Facebook Insights to learn which updates have the best success so you will be able to give your audience something similar.
It is important to get input from your fans. Customers love to feel important. Asking them to help with basic decisions is one great way to do this. For instance, if you are a blogger, consider asking them what posts they’d like to read.
If someone ‘likes’ your Facebook page, give them a deal. Your page can get a great deal of attention when your page is liked. Make it worthwhile to like your page. A contest is a good idea as is a coupon or discount. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.
Make sure you have a good personality with your posts. If your posts are boring and stale, your brand appears so as well. Have some personality, but continue to be professional.
As was stated earlier, Facebook can allow you to reach tons of potential customers. Given your new understanding of this piece, you ought to be ready to maximize your marketing strategies. Get started today, and you will begin seeing results before you know it!
The most important part of posting on Facebook is establishing long-term ties with other users. You have to invest in your fan base by taking the time to communicate with them. The easiest way to establish such relationships is to draw people in with timely, interesting content. You must be sure you are rewarding your loyal customer base with special deals.
