You need to write a blog if you hope to raise your online visibility. Having a successful blog can present many opportunities. You can get your voice heard and make a small side income through paid writing a blog, or go full-tilt and use writing a blog as a key marketing channel for your small business. Read on to find out how you can make the most out of your blog!
Search Engine
Be sure that your blog has search engine optimization techniques built into it. Because you want people to start reading your blog, you have to be certain that the blog is listed highly in search engine results for specific topics. Your keyword(s) should be in the title of the article, and mentioned a few times in the article itself.
Comment on other blogs to raise your blog’s profile. You should consider creating a separate folder in Google Reader and using it to keep up with the selection of blogs that you choose to follow. Comment on these regularly, when there is something you want to divulge.
Frequently write in your blog. A common mistake a lot of bloggers make is creating a blog but not updating it enough. People who were interested in the blog at first will soon become bored, as they wait for updated content. Strive for weekly updates of your blog site, and always send out an email letting readers know when you have posted new material.
Don’t copy anything at all. Never plagiarize, as it will rapidly ruin your reputation. Everyday people can become very successful bloggers, just by writing with passion and integrity.
Posts should be concise and clear. Your blog needs to be filled with information, but also be concise and readable. Blog readers are less concerned about mundane details and other unnecessary information. In other words, focus on the meat of the post, not the garnish.
Use lists in your blog posts. Regardless of your subject matter, lists can make your blog easier to read and more enjoyable to navigate. A list will provide the reader with your content in a visually appealing and easy to digest format.
Stay patient in the initial stages of growing your blog. It will take some time for people to discover your blog. You also have to build up the amount of content on your blog before there is enough to entice a large audience to visit. The older your blog and the larger amount of content you have, the more readers will see it and visit regularly.
When blogging, try to keep your writing friendly and informal. Blogs are social formats. This is why you want to treat it in this manner. The readers of your blog require a connection that is mostly informal and fun so they desire to visit your blog again and again.
Regular Schedule
Maintain your blog’s integrity by posting on a regular schedule. Your readers have plenty of blog-reading options, and they may as well take advantage of a different one if you post inconsistently. You can make an exception for a holiday or when you’re sick, but nothing is better than having a regular schedule for posting, and keeping to it.
Include bulleted lists and italics in your blog posts where your keywords are found. Using these techniques will highlight the keywords, ensuring that the search engines see them as important to your site and therefore rank you highly on them. This is a simple yet powerful tip.
Make sure that you always have fun running a blog! Blogging can become boring, and thus be boring to readers if you aren’t passionate and involved in what you are writing. Brainstorm, and figure out the topic where that passion will come through for all to see! Smile, be creative, and enjoy what you are doing and others will enjoy it too!
Setting up a “contact me” page is very important. Then readers can contact you directly if they have any input about your blog. This is helpful to both of you. You may just get some good feedback if you let your readers contact you.
Use internal links to connect blogs of a similar topic. You will best achieve the purpose of your links if they bring readers to a precise page or location for which the link was provided. If you are unable to navigate a website easily, then you are likely to leave it quickly.
Holding contests and giveaways can be a great draw to pull in readers for your site. There are few things that excite people more than the chance to win something. The giveaway doesn’t even have to be for something expensive in order to draw in new visitors. If you want to attract a huge number of readers, give away as much stuff for free as you possibly can. People who know you do giveaways will frequently check your blog.
You should now have a better understanding of writing a blog and how it can help you build fame, make money or promote your business. Make sure to carefully read this advice, so you are not confused on how to use it.
