Do you know what video marketing is? It’s really as simple as creating a video to showcase your brand, products and services. It may seem like it’s an easy thing to do, but you must figure a few things out before you begin. After you read this article, you will know everything that you need to know to get started with video marketing.
Make sure all your videos are 20 minutes or less. If you’re doing a demo for a product, you can do a 20-minute video to showcase its features. If you are only advertising a special, keep your video to no longer than 10 minutes.
Titles are key for a great video marketing plan. Titles are what gets viewers to click on play. A really good title can help to draw curious viewers in. If you want your video to be heavily viewed, you should be patient while finding the best title possible.
As with most marketing mediums, you are only given a brief time period in which to captivate your audience. The first 20 seconds are crucial. Give your viewers a reason to watch the whole thing.
Keep your messages clear in your videos. If you are poorly prepared, you can easily veer off topic. Work on creating brief outlines of each video and refer to them often. If you can concentrate your efforts on the task at hand, you will find it easier to achieve the desired results.
You should add some links to subscribe to your different campaigns on the pages where you share your videos. If viewers want to learn more about the video’s topic, they can sign up. This also allows you to pitch your product to them as well.
Social Media
Promote your presence on other social media sites in your marketing videos. Not everyone uses Facebook. Promoting your other sites will help drive business to them and vise versa. Linking your website to popular social media websites will quickly increase the domain’s traffic and provide a surge of interest through the online marketplace.
When you’ve got a lot of great feedback, use it to create more videos. All you have to do is use this information.
Also make sure to share the video widely. Send it to loved ones. Blog about it. Contact your former customers and let them know that you have new content available. Put it on Facebook, YouTube and whatever video hosting sites you may use. Spread the word!
If you upload videos to YouTube, make sure you can moderate any comments that are left. Reading other viewers’ comments can influence someone’s opinion before they even view the video. If the majority of comments are spam, explicit or hateful, it may adversely impact your view count. Turn off comments if you don’t have time to moderate them.
In order to make video marketing work for you, transparency and authenticity are essential. Hidden agendas in your videos will backfire immediately. If your goal is sales, be direct. Create relationships with viewers and customers using comments. Spend time networking with others in your industry, and become a trusted authority in your field.
If you are utilizing video marketing, greet customers in a nice way. Tell them who you are, and about your business before you get to your content. You should end your videos in a friendly way and remind people about your business and your website.
Videos with time-lapse photography are a ton of fun. Place a camera in a key location of your business and allow it to record footage. Afterwards is when you work on the editing to make a useful business. The ability for the customer to see how you work will be priceless.
Successful marketers know the importance of responding to comments. Usually, your viewers will have questions regarding whatever you are selling so it is best to answer them quickly. Check your comments on a daily basis and take the time to answer questions and thank the viewers who gave you some feedback.
Podcasts are an under-used component of video marketing. Not only will you be able to market to more people, you’ll also be able to charge a basic fee if you have really good turnouts. If you’re going to do this, you need to make your fee reasonable, though.
Be funny when you’re making a commercial for your marketing campaign. People are not interested in boring commercials. If your video has good content, people want to watch. Have fun with it and don’t be afraid to deviate from the norm. You will benefit from a funny, interesting commercial.
YouTube is not the be all and end all of video sharing. There are lots of other sites your audience frequent, in addition to YouTube. Make sure you have content up on those sites in addition to your YouTube channel. Put up surveys to determine what sites your target audience likes the best.
Watch the videos of other businesses before you make your next video. See what you like and don’t like from the viewpoint as a consumer! Then think about the reasons why you feel the way you do about a video. Get loved ones to help with this. You can use the information you find here to make a good video.
All you have to do is just get a camera and start marketing. Do not be afraid to experiment and try out new things. Soon you will know what works well and what doesn’t work. Use the advice here to help you along the way.
