Depending on who is defining it, there are a number of different definitions of mobile marketing. For different businesses, the definitions of mobile marketing vary widely. Most experts agree that mobile marketing encompasses marketing on mobile phones and other portable devices. The article below is all about learning to understand and profit from this growing market.
Make sure all your content is as brief and concise as it can be, this will help your mobile marketing as a whole as people can understand what you have available. Make sure customers know what your message is, so they absorb it and respond.
Create a mission statement to keep yourself on track and to let customers know what you intend to accomplish through mobile marketing. Having a set of rules you abide to will help you avoid making any dishonest decisions.
Keep you messages short and easy to understand in your mobile marketing efforts. It’s important not to have rambling pages that have a lot of fluff. Be short and concise with mobile marketing.
Any type of mobile platform, especially a standalone one, should have a home base available in order to guarantee success. Your campaign is about getting people to your home base or bringing them back to it. Your entire business model shouldn’t be based on mobile marketing.
Creating a mission statement will be highly beneficial for staying focused with social mobile marketing. You will be less likely to stray into unproductive strategies if you give yourself a clear reminder of your principles.
The audience for mobile marketing can be very volatile. Changes may occur in your customer base due to influences that you can’t control. This means you will have to keep track of new releases and remain up to date on technology trends to stay competitive.
A time tested and proven method to get a leg up on competitors is to be mindful of what they are doing. It is important that you are different than competitors.
Be very careful of the hours that you send your customers text messages. As much as a customer likes your product or service, and no matter how exciting the promotion is, they are not likely to be pleased by a late night or early morning text message.
As a mobile marketer, you should understand how the mobile devices are set up in order to properly understand how to create your sites and other advertising material. Use a wide range of mobile devices to understand how they all work.
Make sure that a mobile marketing campaign is effective before starting a new one. You can see how well you do by how long you last, not always by your sales. When you start a new campaign, follow the same formula you used for your successful, long-term campaign.
When you call or text someone, remember to personalize it and treat the person at the end of the phone with respect. Act accordingly.
Maximize the effect of your advertisements by trying to go viral. Many times, these will get passed on to others, enlarging your mobile marketing audience.
If you use social media networking to help market your business, make sure you include the link on your site. You can assume that your clients won’t take the time just to look for you, however, if they know that you’re on a particular site, they will probably take some time to check it out.
Many cell phone users have texting capabilities, but not everyone knows what the common texting abbreviations stand for. If people can’t figure out what you’re trying to tell them, more than likely they will not pay any attention to what you are promoting.
Cross-platform compatibility is essential in attracting more customers when taking on a mobile marketing campaign. If your marketing efforts don’t work on all the popular devices, you could lose customers due to technical issues.
If your company has any social networking sites geared to the business, make sure to put a link on your webpage. Many customers these days don’t bother to search for a company’s main site, but rather seek out their social media pages.
Remember, it is harder to navigate through your website using mobile equipment. By checking how your ad looks on a mobile device, you can ensure it will be more effective. Simpler pages translate better to mobile devices and may show up as a more simple page on a regular computer. This is okay as long as it is accessible to both types of users.
If it is easy for a recipient to resend your ad, they probably will. Prior to polishing your promotions, make absolute certain that they are simple to forward to others and even include some incentive to the original recipient for doing so and you will have an instant ad booster!
A/B testing could be helpful with a mobile landing page. Test every aspect of each page. Figure out which page has the highest success rate among the various browsers and go with that option. By creating two different landing pages, called A and B, you can monitor which version has the most conversions. When you go to move forward, do so with the one that is most popular.
Don’t add SMS to a mobile marketing campaign unless you are willing to be totally honest with your customers about how many texts will be sent. Don’t ever send texts to anyone unless they have specifically opted-in for that service. Text messages can become annoying due to notifications. It can feel very intrusive. Make sure to avoid this by letting your customers choose if they want to receive any SMS marketing adds from you, and let them know exactly how many texts they will get. This is a great way to build up your brand loyalty.
Have maps and directions on your mobile website to make it more mobile friendly. Most people use mobile devices to aid them in traveling to various locations. Be easily accessible. Make sure your maps look good on mobile devices and show up well when you do a mobile search. Consider using an external link to a known site, like Google maps, for your customers.
Location is essential. Mobile marketing is an opportunity to use people’s location to your advantage; there are fewer location-based barriers. People take their mobile devices everywhere. This gives you new ways to market based on location that you can’t otherwise use. Figure out how to exploit this location-targeting strategy for your company.
One of the keys to successful mobile marketing campaigns is to focus on retaining existing customers. Your established customer base is important. Your clients will have the desire to view your text messages and consider your offerings, whereas people who are not clients will have little or no interest in them. New customers often view mobile marketing as spam.
Mobile Devices
Get people in your store by posting mobile-friendly maps to your site. Such maps let people easily find nearby businesses like yours when they need it.
A map can help to provide basic directions for visitors using a mobile device. Many people use their mobile devices to help them get to and from various locations. Make yourself accessible. Make sure that all of your maps are clear on mobile devices, along with being found easily in mobile searches. Create a link on your mobile site that has a link to Google maps making it easier for your visitors to find your exact location.
Make sure your content is timely and interesting. In your zealousness to implement the latest mobile technologies, don’t forget your business is at stake. Be thoughtful about your use of this potent new marketing tool. You want to ensure that all of your information is something that your customers (and prospective clients) will find useful. It is important to remember that you are sending out information or making information available to a person who is spending time reading it. Always imagine receiving what you are sending out to maintain awareness of the person at the other end of your business marketing.
As discussed earlier, mobile marketing strategy can differ greatly from one business to another. No globally accepted definition exists, though most will agree that mobile marketing includes using tactics that are compatible with cell phones. The tips above will help you make some serious strides in developing an effective mobile marketing campaign.
Buy your own short code instead of using a sharing service. The codes will be linked with your brand, even if the price is a bit steep. At some point, your short code will be recognized and people will associate it with your company. Using another company’s short code can also get you into legal trouble. There is a chance that you may also be held liable if a code sharing company does something wrong.
