You may have heard about video marketing but not be quite sure of what it is. Basically, it is the utilization of online videos in the promotion of a business. When used the right way, it is a great way to market your business. In this article, you will learn a few of the basics.
Videos should not be too long. If you have a specific product being demonstrated, the video can last as long as 20 minutes. If you just want to get your name out there or give them a deal, do not go longer than 10 minutes.
Use graphics from your website, or a screenshot of your web pages, when making your video. This gives viewers a glimpse of how your website looks. How-to videos also could benefit from website screenshots. Simply save a copy of your screenshot and use a video editing software program to include your screenshot into your videos.
People search mostly online for how-to do things. You can attract a lot of people by creating some video tutorials on topics your customers will be interested in. If you seem like an authority, people will be interested in seeing what other videos you have.
Try to center your videos around a single topic and stay focused. It is very easy to veer off topic. Create a video outline, and stick to it. Stick to the topic and it will turn out great.
Don’t forget about YouTube. This is where you should base your campaign from. YouTube offers free video hosting. Additionally, you will be on the 3rd most popular website in the known universe. YouTube is the most trafficked site for videos, and the second most for searches. Don’t underestimate it!
Have an action for your viewers to take when they watch your video. Use the “call to action” technique at the end of each video. For instance, to get viewers to register for a mailing list, request that they click your link in the video’s description. Just make sure that it is easy for your viewers to find.
Your intro and outro should both be scripted. You need to introduce yourself and your company, as well as what the video’s going to be about. Finally, say the name of the company one more time – don’t forget your call to action!
Social Media
Make sure to mention your other social links within your video. Someone who accidentally finds you on YouTube might not have the slightest clue that you are also on Facebook. By promoting your other social media and websites, you can help bring in additional customers. Social media accounts that are linked to video sites can significantly increase your customer base.
If you aren’t good at making videos, let others do it for you. Promote a contest where the winners receive gift certificates. Whenever you give the winners their reward, inform them that you’ll be using their winning video in one of your commercials.
Always include some call to action at the end of videos. Let people know that they need to get to buying in a hurry. Make instructions clear and concise to avoid confusion. A powerful and assertive call-to-action is a great way to finish every clip.
Honesty, authenticity and transparency are key to success in video marketing. Do not tell half truths in the video. IF you want to sell your product tell them that. Nurture relationships through your comments on your video. Trade information with others in your niche and prove that you know a lot about your product category.
Video Marketing
In conclusion, a great way to to get your product known to a big audience is by using video marketing. When you take this article’s advice, you’ll find that you can attract more people to your business. Use this advice to get the most out of your video marketing campaign.
