One of the newest ways for businesses to effectively market their business is through the use of videos. With high speed connections becoming the norm, people everywhere are enjoying more online videos. Use the information here to learn how to use video marketing to your advantage.
If you want to use YouTube for video sharing, use the editing tools that they have featured on their site. You can even add annotations on videos. This is very effective at sharing links, coupon codes, or additional information on your products.
You need a link to your site built into your video. This lets viewers become a little more familiar with it. Screenshots also can be used when showing a how-to video. Just keep a copy of the screenshot on your computer and then paste it in when editing the video.
Remember that making a video is just a part of the job. You are also responsible for promoting your own video to gain exposure. By actively promoting your content, you can boost click-throughs and achieve better results overall. Of course your content needs to be relevant, but you must also market it for the best results.
YouTube should not be ignored. Many times videos begin here. It provides you with free video hosting. This is also a very popular website. YouTube is more than just a video sharing site, it is a huge resource for people searching for information on the web.
You can create videos to show customers how to use your products. This type of video will not only help solve your current customers’ problems, it will also help show new customers why they should purchase your products.
Keep your content interesting. When making a video for your business, make it fun, interesting, or newsworthy. Putting it up on YouTube may get you more views, but your popularity will decline quickly if your video isn’t interesting. People watch videos to be entertained and informed, not bored by a canned sales pitch. Making great content will keep the viewers coming.
Always carry a video camera when attending trade shows, conventions or other industry events. This will give you the opportunity to interview experts and/or document your experiences. You need to make sure your public talks are recorded, too.
Come up with a measure of the success rate of your videos. The number of total views will one way to find out how successful a video is, but it doesn’t tell you how many people bought a product because of it. However, solid data is a better measure to see if you are reaching your target. Review the number of viewers for each video, how many viewed the entire thing, and other relevant figures.
Be sure to employ the call to action prior to ending your video. Let people know where they can get your products from. Also, let them know that they should act fast in order to get them. Be very clear and concise in your instructions about what they need to do next so they can take action immediately. Speaking in a strong manner is best.
You should always begin your videos by greeting your audience. Introduce yourself and give a brief overview of your business before presenting your content. Also, when you end your videos, sign-off in a friendly tone and restate your name and your business name in case your viewers forgot.
Think about using time-lapse photography to market your business. Place a camera on a tripod and film your workspace. Afterwards is when you work on the editing to make a useful business. Customers love the inside look you are giving them.
If you are feeling shy, use a voice over. You may not have used video because you have an aversion to being recorded for others to see. You can still create a video with your own personal touch by using audio. Simply take a microphone and record over a video you’ve made.
Video marketing can be used to create a direct interaction with consumers. If you receive the same question from multiple customers, consider answering them in video format rather than a generic email. This kind of communication is more engaging for your customers and they will respond with interest.
There are many other options besides YouTube when it comes to videos. Although Youtube is the most popular video sharing site–don’t miss out on signing up with it–you need to post to other sites customers visit frequently. You could use surveys to learn more about your customers and which sites they watch videos on.
Inform the viewers as to the content of the video right from the start. You should let viewers know what is in the video to ensure that they will keep watching. If it sounds promising to them, they are likely to watch the entire video and perhaps click to your site.
Don’t end your video with the answer, but instead ask a question. By engaging viewers in conversation, they will be more likely to remember your content due to the unique interactions encountered after the video has ended. Your comments will always stand out against the crowd; helping attract a few new customers months or years down the road.
30 Seconds
Tutorial videos can be three minutes long, but other videos should end at 30 seconds. Nowadays, people have very short attention spans. Therefore, it’s vital that you have their attention and say what you need to say in only 30 seconds so that you can ensure the viewers will actually watch the full video.
As you have now learned, it is not really all that hard to start doing video marketing. All you need to do is find out what you can. Once you do that, the video marketing campaign that you undertake should be great. The only thing left to do is try it!
