Lots of businesses are heading online, so you’ll want to be able to operate online successfully. You should try using a video uploaded to your site to reach your customers. If you require assistance for marketing through the videos, you’ll find help in this article.
Don’t be fearful of video marketing. It is not hard to come up with a video as long as you have a camera. You can show customers your workplace, manufacturing center or just discuss your expertise.
20 Minutes
Avoid thinking your customers will watch videos longer than 20 minutes. If you are using the video to perform a demonstration or step-by-step guide, give yourself as much time as possible, even up to 20 minutes, to ensure that you fit everything in. If you’re just updating folks, do it in 10 minutes or less.
Don’t assume you need to spend a lot of money when making a video. You do not have to have a professional camera to do a video. It’s not even necessary to use fancy scripting, or to feel like you are in the know with what you’re doing. Be yourself and look in the camera while talking. In fact, you may not have to do this at all. For example, you can use PowerPoint presentation or screen captures for your videos.
How-to videos are ranked as one of the highest searched topics on the web. When you make a “how-to video”, people interested in gaining that knowledge will watch it. When they know you are an expert, they’ll come back for more.
If your customers have a hard time using your product, make a video explaining how to do so. This helps those customers that have been having trouble and promotes the product to future customers.
Mailing List
If you are making a video, you should ask your audience to do something. Some refer to this as a “call to action.” When writing the description for a video clip, include a link that will allow viewers to subscribe to your email newsletter or mailing list. The easier it is for people to sign up, the faster your mailing list will grow.
Your audience wants you to be honest. When you come across as honest and sincere, people naturally like and trust you. Being natural or authentic can help viewers enjoy the videos and keep coming back for more from you.
Video marketing can be used to personalize your business. Show your audience how your products are made or some funny things that go on in your office. People like seeing the intimate and personal side of a business.
Use videos for promoting your websites or social media. Someone that locates you on YouTube may not know you’re on Facebook. Marketing your videos on different social and websites will help broaden your audience. Increase the number of visitors to your video websites by including links in your social media messages.
Videos should be packed full of information, but also be short in length. Keep in mind that the attention span of the average Internet viewer is very short. Videos under five minutes are ideal. Even if your content is fantastic, people won’t stay to watch the whole thing if they end up getting distracted.
Now that you have read this article, you realize how useful a video can be to your business. Distributing your videos online allows you to connect with millions of potential customers in countries all across the world. Use what you learned here to make your video marketing efforts work for you.
