Do you want to make a good video but do not know what you are doing? Do you understand the concept, but lack sound advice? The article here will be able to help you with your video marketing. Read on and learn some great tips and tricks with regards to video marketing.
Marketing videos should be concise and informative. People have busy lives and will tune out if you make your videos too long and tedious. Give them the information quickly. If a longer video is unavoidable, think about dividing it into segments that can be watched in stages.
Video marketing gives you a way to be more personal with your customers. Try asking viewers to ask questions in vidoe form and then answer then this way. Offer free samples to those whose questions you answered!
20 Minutes
If your marketing video is more than 20 minutes in duration, you might run into problems. If you want to show how to use your product, you can use around 20 minutes. But, if you plan to just talk with viewers about a promotional sale or provide new information, your video ought not be longer than 10 minutes.
You do not necessarily have to spend a lot of money in order to create a good video. Professional gear isn’t required if the picture is in focus and properly balanced. You really don’t even need to write a script or be too confident. Be natural and talk to the camera. And in some cases, you will not even have to edit your video before publishing it. You may be able to do what needs to be done by using nothing more than screen captures and PowerPoint pages.
Many people go online every day looking for directions on how to do things. Creating tutorials on a topic will help you reach targeted visitors in your niche. When they realize you are an expert, they will surely be interested in additional offerings.
Be consistent with the tone of your marketing videos. Funny and quirky approaches to the video can work just as well as a more traditional “how-to” format. Think about what it is exactly you are trying to market and the type of people you are trying to reach. Use this to figure out what you’re going to make your videos like. They can be more serious, or more fun, depending on who you’re trying to work with.
Have an action for your viewers to take when they watch your video. The “call to action” is a must. For instance, you can have viewers sign up to receive a newsletter by clicking on a link that appears in the video. To make this work efficiently, it has to be easy to do for the viewers.
Provide potential customers a glimpse into your personal business using video marketing. Show viewers the processes and values that make your business unique. Showcase optimistic, empowering and lighthearted moments. Your customers will enjoy this personal little glimpse into your business.
If your customers keep asking the same questions over and over again, make an FAQ video to address them. While many people put FAQs on their website and expect users to read them, it is a good idea to make a video. This allows them to choose how they receive the information and know exactly what they may be hunting for.
Use your videos to draw attention to your site and other marketing campaigns. A YouTube user can be directed to Facebook, for example. Publicizing your sites are going to attract visitors to them and vice versa. Linking to your videos through social media boosts traffic greatly.
When you post your marketing video to YouTube, be prepared to moderate the comments. Many viewers use others’ comments to form their own opinions of the clip, and seeing offensive, negative or spam comments can spell disaster for your campaign. If you are short on time, simply disable comments altogether.
Hopefully you now understand that video marketing isn’t all that hard. All you have to do is take whatever tips you read above and work on adding them to your marketing campaign. The vast numbers of Internet users are very familiar with watching videos online. Tap into that market today!
