Facebook is one of the largest social media platforms out there with millions of subscribers. You’re likely one of those people. If you are a business owner you should learn how to harness this new tool so you can reach those people. Here are a few tips that will help you to market a business by using Facebook.
Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Provide fans with coupons or even a product when they share or Like your page. Just be sure you actually follow through or your business will not be trusted.
When using Facebook to market your business, always remember to post in a professional manner. While there is a generally relaxed atmosphere on Facebook, you still want your business to come across as competent and professional. If you keep it professional, you will gain the respect and trust of your clientele.
Give Facebook ads a try. Regular posting, while valuable and beneficial, only goes so far. When you want reach, Facebook ads are better. These aren’t expensive, and they can really make a difference.
Coming up with a giveaway is a wonderful idea to help your Facebook marketing campaign. Get people to join by enticing subscribers with some free items. Let people know who won by announcing it on your profile, and use this strategy again if you wish to get additional subscribers later on.
Make sure that your Facebook page is spam-free. There are filters you can use when you edit your page which help you to monitor your page, even when you’re not around. Any administrator can type in keywords using this tool that will automatically filter it out.
Facebook Ads
Facebook is a great way to share your content. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Treat Facebook seriously to improve your profits. Write blog posts and then promote them using your Facebook page. Facebook can drive a ton of traffic to your sites.
Give Facebook ads a try. Posting to your page will only get you so far. Purchase Facebook ads to expand your business. These will add to the traffic that your product brings.
Use the custom tabs on Facebook for greater efficiency. You can easily organize the information available on your page so that fans can find it. For example, if a contest is going on you can have a tab there to get more information about it.
Depending on your needs, a Facebook group may work better for you than a page. Groups are like little communities where your fans can interact together. You can use both of these options to keep your customers informed about and involved in your business.
To succeed with Facebook marketing, it is crucial that you are aware of the times to post on other pages besides your own. Posting on other people’s pages can attract attention towards your page. Be sure it is positive attention, though. If you do post, only post worthwhile things. Avoid spam at all costs.
Use Facebook Offers to share coupon codes or organize contests for your subscribers. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. Depending on the offer, you may even want to promote it to people who aren’t followers.
Contests are a fun way to build an audience. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. It may cost you small amount, but you will have more people to communicate with.
Ensure there are easy to find areas in your Facebook page so followers can sign up. If you give them a free product or coupon for liking your page, they will be more interested. Offer something valuable in return for signing up, or create a sweepstakes which requires that information for entry.
When marketing through Facebook, the goal is to increase your sales. Thus, you should try to set achievable goals each month. Sure, it is nice to have a lot of likes on your page, however you also want those to translate into profit. If your goals aren’t being realized, your strategy may need adjusting.
Ask followers for insights on how to improve your business. They’ll love to feel so important. What better way to do so with your community than to get them involved in some basic decisions. If you blog, ask fans what they want to hear about.
Always make sure to allow comments on your Facebook pages. You might think this helps keep inappropriate remarks away, but it really just tells visitors that you are uninterested in their thoughts.
Be sure to establish a personality for your brand. If people see that everything you’re posting is bland or stale, they will see your brand the same way. Though you should remain professional, be sure some personality is shown.
Use Facebook’s Update ability sparingly. This allows you to send out messages to everyone that follows you. It is great if you have something special you want to share. It is not a promotional toy, it is a way to let your customers know you have something very important to say.
Put in real work to keep your fans up to date on your page. You don’t have to make 10 posts a date, but you should update regularly. Keep your content quality up, and give your audience information that they really want.
When there is a conversation occurring within your Facebook page, dive on in. Get your fans talking. You may want to speak with them if they start the conversation, or you can ask them all a question. Once your fans are talking, join in on their conversation. When you talk and share in the conversation, they will start to view your company as a person and will be more likely to use you when they need what you have to offer.
Encourage your fans to post content on your page. This is not a smart tactic to use to control inappropriate comments. Your users will feel like they don’t matter to you if it appears you don’t want to hear from them.
Vary the style of your postings, but keep a consistent message. You should stick with your brand, but you don’t want to make each post the same. Find different ways to post relevant content. Provide photos, videos, or engage them with questions.
See if you can get your users to speak with you and each other too. If you notice a conversation on your page, don’t stop it, even if it’s off-topic. If you delete the post or tell people to stay on topic, they may become offended. Only intervene if the conversation becomes hostile or offensive.
Event sharing can be very important to your bottom line on Facebook. When you attend a trade show you should create an event to share with anyone who follows and likes your page. People will be reminded of this event when it occurs by Facebook.
Create a Facebook page that is similar in style to your main business website. You want to try to always keep with the same design theme. This helps folks make the connection between you and your brand. If the color schemes are completely different, people may think it is a different company with the same name.
When a reader leaves negative comments for you, make the effort to respond. If you ignore it, you are showing you don’t care how your customers feel. Handling it the proper way can help people admire it and want to together with you later much more.
Don’t use Facebook Update too often. This ability allows you to send a message to all of your followers. You should only use this when it’s most important. It is not a promotional toy, it is a way to let your customers know you have something very important to say.
Does your business have an online store? If so, utilize Facebook’s check-in function. Provide your customers with the opportunity to update their status on Facebook when they check in at your store. This is a great way to reach friends and family of the subscriber, as their friends are able to see that they visited your store.
When posting to your Facebook page, don’t go too far off topic. If you are a realtor, talking about interest rate changes is relevant. Posting off-topic information will only frustrate your followers.
Define your target audience in detail before launching your Facebook marketing campaign. You have to create content which interests your target demographic.
Stay consistent with the Facebook marketing strategy that you choose. Consistency is something you have to keep in mind if you want your campaign to do well. You can even pre-write updates so there is no confusion.
Set goals for your marketing campaign. That might mean launching a new product or gaining a predetermined number of followers. This can help you easily determine what is working and what is not.
Include a photo with every update you make on Facebook. Facebook marketing should be used to help your customers relate to you and your product. Use your employees, products and other subjects to emphasize the message in your updates and make a greater impression on your readers.
Do not think of using Facebook contests for just grabbing more fans, try thinking of them as engaging your current fans. Whatever fans you get from a contest may not be very engaged and will probably be short-lived. They just want a prize. A better approach is to use a contest to give something back to your regular followers.
You can install a Facebook plug-in on your website. Blogs make this integration simple, but you can also easily add it to a website. This plug-in will display a link to your page, a list of your subscribers or your latest updates.
Make your posts on Facebook focused, short and interesting. You should also include a picture. An attention getting post with an excellent picture is worth more than ordinary status updates that make your page look busy. Always “like” the comments that are made by your followers.
Don’t simply view a contest as a means to attract new viewers, make sure your existing ones benefit too. Any fans that you grab from a contest will more than likely be short-lived and not very engaged at all. All they want is the chance to win. Develop a campaign that rewards your customers for their loyalty.
Ask your fans to submit content for you to use on your page. Pictures of people using and enjoying your products is an example of one type of submission for which you may ask. You can also get testimonials or stories.
Don’t save all the activity you do on Facebook to post in one day. Spread your content out in order to be more effective. Too many posts will overwhelm your customers and make it difficult for them to find information relevant to them.
Google Alerts can help you come up with great content to put on your Facebook page. You can easily locate news articles, blog posts and websites that provide information on your niche. Filter the results to post only the most relevant and interesting links for your Facebook fans.
Make your posts on Facebook focused, short and interesting. Post a picture that fits with your post as well. A great post with a great picture will grab people’s attention. Hit the like button on any posts from your visitors.
While your Facebook page may provide additional details regarding your business, alternative methods of contact should be on display. So, list all pertinent information. Make sure you have a phone number, an email address and a link to your website.
WIth all of these tips, you’re more than ready to begin Facebook marketing. When you put these tips into practice, you’re going to discover that it’s easier than you thought and works better than you would have realized. Begin right away, and you are sure to be impressed.
There are a lot of things you can use on your Facebook that will make it more interesting. One such app is EasyPromos which gives you the opportunity to add promotion without a tonne of effort. Some other apps help you style the page or let you get feedback via email.
