How much do you know about online marketing? Does any of this knowledge involve Facebook? Maybe you’ve come from the print or broadcast advertising world and don’t know much about online marketing methods. Regardless of how much experience you do or do not have, you can use the following tips to help your campaign.
You need to have a unique Facebook page if you use it for marketing purposes. You can do so by giving your page an attractive and eye-catching design. Facebook users tend to be drawn to these kinds of pages over plain pages.
Organize some sort of giveaway to gain attention on your Facebook page. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Be sure that you announce winners on Facebook. Repeat this process whenever you need to gain more subscribers.
Facebook needs to be thought of as a place to share with people. It’s not all about chatting it up with your friends; it’s also a great place to share content too. Treat it as a marketing medium. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. It brings plenty of traffic for your business.
You can improve the value of your Facebook page by changing the tabs to suit your business. These tabs allow you to organize the information on your Facebook page for your visitors in a way that improves your business. When you run a contest, put it on its own tab, for instance.
Try making a group versus a page. Facebook groups will encourage potential customers to establish their own community. You can utilize a group and a page in tandem to keep users interested and interacting.
With custom audiences, you can target your ads more effectively. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.
When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. You just need to set the offer up and then convert it to something known as a Promoted Post via your wall. If it is a really good offer, you can even promote it to non-fans.
Post on other people’s Facebook pages. This can really help you to gain exposure. Make sure it’s the kind of attention you want. Create posts when there is something positive for you to say. Avoid spamming at all costs.
Know when you ought to make posts about the business outside of a personal Facebook page. If you post on someone else’s page, it can lead to attention. You need to make sure it is good attention. You should be posting when there is something important to say. Avoid spamming at all times.
Be very carefully about the updates you post. If your updates are boring or off-topic, you’ll lose fans. Make sure your updates are helpful, educational or entertaining. Utilize Facebook Insights to learn which updates have the best success so you will be able to give your audience something similar.
Offer something exclusive if someone “Likes” your page. Likes can draw new attention to your page. It is appealing to users to get a free gift when they give a page a like. It may be something you offer to others, or perhaps the chance to win your sweepstakes contest. If the incentive is something that they value, they won’t hesitate to click on that “like” button.
These tips have just given you an advantage over your competitors. Hopefully now you have a more solid understanding of how to use Facebook as a marketing tool. Begin your campaign with the advice you’ve just read.
It may not be the case that the Facebook medium is your best marketing option. This website is a great place to start with, but there are other sites out there that cater to different people. Research your audience and find out where they hang out online to see if your efforts would be better spent elsewhere.
