Many of your younger family members are probably on Facebook. Chances are your parents or even your grandparents are on Facebook as well. Having said that, are your customers also on Facebook? If they are, Facebook marketing may be what you need to take your business to the next level.
Make your posts professional in tone and spirit at all times. Although social media tends to be more relaxed, it is important that you present your business as a professional one. This will help to increase the credibility of your page.
Hold Facebook contests. Offer prizes or discounts to your users when they like your page. Follow through with your prizes and discounts, or you will lose customers.
Always respond to comments written about you or to you on Facebook. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. Make sure to respond to both positive and negative feedback.
Giveaways are a great method of drawing attention to your page. Get people to join by enticing subscribers with some free items. Post the winners up on your page, and do the same thing all over again when you find you need more “likes.”
Custom tabs can give a big boost to the effectiveness of the results from your Facebook marketing. Tabs will give you the opportunity to organize information on your page. For example, a contest can have its own tab so that it stands out.
All content that you post online should be linked from the Facebook page. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. You can even program a connection between your Facebook and Twitter accounts so that each time you tweet, it automatically appears on Facebook.
Make sure to put your current audience in the forefront of your priorities. There are people that just want likes and then they forget about existing fans. If you want your Facebook marketing to pack more power, then make your audience feel respected. This results in true engagement with your brand, and therefore much attention should be paid to customers.
Facebook Pages
Consider when it’s best to post on pages outside of your brand’s official pages. Posting on another page gets attention. But really consider whether it’s the type of attention that’s best, overall. Only post things that are worthy of posting. Don’t spam other pages.
It can be helpful to be active on other Facebook pages instead of just your own. You can receive a great deal of attention when you post on other Facebook pages. Ensure you only attract the good kind of attention you want. Create posts when there is something positive for you to say. Spamming other peoples sites can have negative consequences on your own site over time.
Chose what you share as an update carefully. You will lose the interest of your followers if you don’t share content that’s really valuable with them. Every piece of content you post should either be helpful, educational, or entertaining. Utilize Facebook Insights to learn which updates have the best success so you will be able to give your audience something similar.
Choose updates wisely. Your followers will lose interest quickly if the content in your updates routinely has no value. Keep your updates helpful, educational, or entertaining. Facebook Insights is another tool that you can tap into to increase customer satisfaction.
When a person “likes” your page, reward them with a unique gift or special offer. If someone likes your page it will get you a ton of exposure. You can give away coupons for your product or maybe free samples. It is something that you can give to everyone or offer a sweepstakes. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.
Hiding content from non-fans is a great way to turn visitors into followers. When only followers can see certain parts of your page, it will make visitors want to become followers. Exercise good judgement in the amount of content you provide behind a fans-only area, because it will impact your SEO.
Consider Facebook carefully when choosing a platform for marketing on social media. This network is very popular, but some subcultures and age groups prefer other websites. Learn about your audience first and then determine if they are avid Facebook users.
You should definitely focus on finding a personality for your brand. If your posts are boring, they will assume your brand is, too. Always stay professional though, to keep people feeling secure in your brand.
Make sure your viewers are able to “share” the content of your Facebook page. By including the “Share” function on your Facebook, your followers can tell others about your posts. Facebook works best for a company when followers can interact with each other and share your information with their friends. Getting your followers to spread the word about you to their own social circles is the entire point of Facebook marketing, and you’ll have a better shot at making that happen when you provide them with noteworthy, valuable content to share.
If at all possible, consider all of your comments carefully, and craft responses to each one. You will probably get messages in two ways: on your wall and in your inbox. This takes some extra effort and hard work, but this personal touch is appreciated by your users.
Maintain a constant relationship with your subscribers on Facebook. Facebook relationships evolve over time and need a long-term investment of time to build, in the same way face-to-face relationships are built. One smart way to encourage a long-term relationship is to ensure the content you provide is current and simple to understand. Do not forget to provide rewards through discounts and promotions to your loyal customers.
Encourage interaction as much as possible. If a thread of conversation begins within a post of yours, let it continue naturally. Removing posts may infuriate some people. Don’t intervene unless what is being posted could possible be construed as offensive.
Encourage your followers to interact with other members. A post may generate a conversation that you should try to keep going. If you delete something or ask people to stick to a topic, you risk offending them. Only intervene if the conversation becomes hostile or offensive.
Update you profile regularly. When you make a change, change your profile immediately. Keeping everything current helps your customers know what is going on. Changing the look of your page can also keep it looking fresh.
One way to get the likes count on your page up is to occasionally throw contests. You could offer discounts or something free to a winner after you reach your goal. This is a great way to get subscribers.
Ask your customers to post reviews on your Facebook profile. This will show the quality of your product and give you an idea of whether or not changes need to be made. This will help your customers make an educated decision on your product.
Your Facebook design should be a little similar to your main website. If your website is grass green, make your Facebook page the same color. It will make people think your page is related to the brand you represent. If it is totally different, it can be confusing.
Don’t forget about event sharing on Facebook as a part of your marketing strategies for your company. For instance, those that enjoy trade shows can create events that will attract your target audience. Facebook will even send out reminders of the upcoming event.
Get involved with all of the conversations surrounding your page. Get your fans talking. If necessary, try starting a conversation, or you could ask a question in order to get the chat rolling. When your fans start chatting, join them. This kind of personal interaction can help form a bond with your clients, turning Facebook fans into life-long customers or clients.
If you get negative feedback posted, share your response. If you don’t say anything, your followers may think that customer service isn’t high on your list of priorities. If you take care of them quickly, you will be admired.
Always ask your followers to share your updates with their friends. Give them incentive to do so, like a discount or coupon. You could also promise to share a coupon code with everyone once one or your updates is shared by a certain number of subscribers.
You probably have a Facebook page and know what it takes to market there. Use everything you’ve learned here and you should be able to get a campaign started that impresses your customers. Put a lot of effort into Facebook if you want to reap the benefits.
To get interaction and interest, create a Facebook contest on your page. For instance, you might see if your Facebook followers want to add photos of themselves or their families using your products. Then, when the contest comes to an end, you can choose a person to win some prize.
