Simple to implement, reaches a huge audience – Facebook is a great marketing tool. Use it to your advantage and watch your business grow. See how the following tips can help improve your Facebook marketing campaign.
Use the custom tabs on Facebook for greater efficiency. The tabs help you organize all of your information on your business Facebook page, which helps your visitors when on your page. For instance, use a custom tab for any contests you might run.
Facilitate regular interaction with your followers so you understand their needs and interests. If you have people posting to your page, pay attention to them. The public has often provided marketing inspiration to numerous businesses. Don’t ever ignore your fans as they have a good idea as to what they are looking for.
Target advertisements directly to your customers by using the “custom audiences” tool. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.
Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Offers can include discounts and prizes for users “liking” your page. Make sure you follow through and really award a prize, or you will be seen as a dishonest businessperson.
To succeed with Facebook marketing, it is crucial that you are aware of the times to post on other pages besides your own. You can gain attention from others’ Facebook pages. Having said that, it’s crucial that this attention is desirable. Only post to another page when it is valuable content. Don’t ever spam people.
Try a giveaway as a way to boost your Facebook marketing. Get people to join by enticing subscribers with some free items. Post the names of winners on your page and watch as your number of followers grows with each giveaway.
Respond to any comments in your inbox or on your wall. You should always dedicate some time to make contact with people who have taken the initiative to get in touch with your business. Think of Facebook like a phone call. If someone calls you, you talk to them and then answer their questions regarding your business.
Facebook Group
Hiding content from people who are not fans is wise if you want visitors to become followers. The strolling visitor will sign up to be a follower if they really want to access the information. Just hide a small portion of content so you don’t lose SEO.
Another option, besides a Facebook page, is to create a Facebook group. A Facebook group will help encourage your followers to develop and participate in an online community where they can interact together. You can also use a group and a page to give updates and allow users to share content.
Put resources that are real towards any type of Facebook marketing. Facebook is a large and popular site, and it takes a lot of work to market on it. If you give the job to a busy person on your team, it might not get the attention it needs. To get good results, you have to take Facebook marketing seriously.
Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. That increases your rate of conversion and allows you to lower your campaign costs, since people who see your ad will likely convert into sales on your website.
Try to post photos to your Facebook page that are professional. The images are reflective of your business. When using personal photography, use a high-quality camera and only post shots which won’t offend anyone.
Though it is a fairly new method, Facebook can give you a massive audience boost. Take advantage of all it has to offer. Keep what you’ve read here in mind so you can get the most out of your Facebook marketing efforts.
Encourage your followers to interact with other members. If a thread of conversation begins within a post of yours, let it continue naturally. Removing posts may infuriate some people. Only intervene if the thread could offend someone.
