Marketing via mobile means is a great way to market, if you know how to do it properly. Done successfully, mobile marketing is an excellent way to promote a business. Read this article below with tips to get your started on the right path.
The best place to begin is by creating a database. Avoid adding nothing but mobile numbers to your database. It is important to ask them for permission before you start. Gaining permission can easily be done by either a web form that they can fill out, or by agreeing to it via a simple code based text system.
Begin by developing an appropriate database. You want to always include cell numbers in a database for mobile marketing, but other information is also important. It is advisable to attain permission from involved parties before you incorporate such tactics. This can be done either with a Web form or having the person text you with a given short code you gave them.
Mobile content should be easy to read and to the point for the success of your campaign. Make sure the messages you send can be absorbed quickly and understood by your customers.
Put your customers first. Your mobile marketing campaign will not get very far if it doesn’t take your customers’ desires into account. If you are unable to decipher what your customer is seeking, then you are unable to gain anything from them. You should compile as much information on your target audience as possible to ensure success.
Examine what techniques your competitors are using via mobile marketing. Follow them on Facebook and Twitter. You need to stand apart from the competition.
Recruit friends to test your marketing methods before trying them on the public. Consider hiring someone to test out your system in order to get an unbiased viewpoint.
Set the times that your MMS text messages are sent to your customers for normal business hours. Customers will be irritated if they are awakened by a mobile marketing text.
Mission Statement
Going viral is one of the best ways for your ads to be effective. The power of your mobile campaign is multiplied if your customers like your content enough to share it with their friends.
Just like any other part of business planning, you should create a mission statement for you social media marketing plan to help you stay on track. Having the mission statement around will help you stay ethical.
The best mobile marketers out there take things a progressive step at a time, continuing to climb the mobile ladder. Take this same approach. If you started off by texting, move to videos and then to interactive games. Always take advantage of the technology you can use, and if it is beyond your expertise, hire someone who does understand how each type of technology works. Use everything at your disposal.
There’s plenty of money to be made in mobile marketing. It allows you to tap in to the millions of potential customers that communicate primarily with their phones. Both of these areas are ideal starting points for expanding your mobile marketing campaign. You need to bring your marketing to where the customers are.
Dedicated short code is the best choice. It may cost more up-front, but the additional protection it gives your brand can be priceless. Doing this will also protect you legally.
As a user of mobile marketing campaigns, you need to understand how mobile devices show advertisements so that you can properly configure and design your sites and advertisements. If you want to know what your customers are dealing with, try out the phones that they are using.
If you make it easy to share your mobile marketing, your clients probably will. Test the campaign out first and make sure it is simple to forward. This is one of the best ways to spread the word about your company and simplicity is key. In fact, you should give users an incentive to forward your communications.
Remember to treat people on the telephone how you would like to be treated, like busy people. Take this into account.
Consider using a test market to try out your mobile app before going live with it. This will help you to be sure that the app is something your customers can use and appreciate. If your app is not relevant, chances are that your customers will not use it.
Aim high in your advertisements and seek out that hook that will catch the “viral” wave. They will probably tell a friend or two, which will greatly increase the effect of your mobile marketing campaign.
Use mobile-friendly maps and driving directions on your site. Many people use their mobile devices to help them get to and from various locations. Make it easy for them to get to you. Verify that your map displays correctly and is usable on mobile devices. Build in a link that takes the visitor to Google maps for exact directions.
It is important to have your own dedicated short code. While it may cost a little more, it is important in protecting your brand. This can provide you with legal coverage as well.
Your mobile marketing efforts should be all about keeping your existing customers, not diffused by trying to use it to attract new customers. Your current customers will take much more kindly to receiving product updates and text messages than new customers. Mobile marketing efforts are often taken to be spam messages by non-customers.
If you use social media networking to help market your business, make sure you include the link on your site. Most people will not look you up on social networks, if you do not tell them about your page.
Adding maps to your website, that are mobile friendly, can help bring in new customers. Should a prospect search for nearby businesses from their mobile device, the maps you put up can help them navigate to your store effortlessly.
If you decide that a mobile app is right for your company, make sure it is easy to use and relevant to your business. If the app serves no discernible purpose or function, it is unlikely to garner attention from any of your prospective or existing customers.
As a method of enticing customers and expanding your branding, try QR codes. QR codes are great in sharing promotions, discounts and coupons. With your cellphone the QR codes are easy to use and capture. QR codes allow you to reach out to your customers in an efficient manner, and give them relevant information in a simple way.
It’s important to take into account that mobile device users who are viewing your website are not going to be able navigate as easily as computer users. If you are going to engage in mobile marketing, then your ads and other marketing materials need to be totally accessible on mobile devices. Sometimes this means that users on a computer may view a more simple page.
Use your normal website to promote your mobile site. When you advertise your mobile application on your website, you will increase your traffic. Regular customers who visit your site will then know how to access your business anywhere they go.
If you want your mobile website to be successful, you need to use SEO techniques. A good place to begin your mobile SEO is Google, as most searching done through mobile devices happens through Google.
Instead of sharing short codes, purchase them for your exclusive use. Although it is somewhat expensive at approximately $2,000, you can link it to your brand. If you are persistent, people will start to associate your short code with your company. It isn’t that big of a price to pay for potentially avoiding legal problems. You could be held responsible if you employ an unethical code sharing company.
If texting is part of your mobile marketing plan, clearly disclose how often you intend to text your subscribers before they subscribe. If SMS messages are done improperly it can harm your business because of the close tie-in with the notification system of the mobile device. It can feel very intrusive. Go with the opt-in letting the customer decide whether to receive your messages. Again, be honest about the number of messages you will be sending and stick to that. If you are trying to get customers to trust you, just be honest!
Minimize the number of offers you send in a week. Customers tend to respond more to offers that are only sent two to four times in a month. Your customer should feel as if they will miss out if they don’t accept the offer immediately. If they know they will be getting another discount soon, they will not jump at the chance to make a purchase.
There is so much to do and expect from working with mobile devices in an attempt to help promote your business to the masses. Hopefully, the information in this article has provided you with helpful tips.
Use every practical venue available to keep your customers informed about an upcoming event. Send your customers some mail a while before an event, such as an after-Christmas sale. Let people know via an email about seven days before the sale happens and text them about an hour before.
