Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Begin by building up your mobile marketing database. Do not just add loads of numbers to your database. The reason is you must have their permission before you begin doing this. This permission can come from an online form or just simply getting the person to send you a text message that provides a brief code that you provided them.
Phone Numbers
Work for your customers. The fundamental principle of mobile marketing is comprehending the aspirations and dreams of your prospects. When you are applying your services in a manner that is not in line with the desires of the customer, you are unlikely to see much profit. Learn as much as you can about the wants and needs of your customers as you can and you’ll be more successful.
Begin your efforts with the acquisition of phone numbers for your database. Don’t add cell phone numbers randomly into your database. That can be trouble. It is important to get permission before you begin. You can do this by having your customer fill out a web form, or by having him text you using a specified code that you had provided.
If you are addressing a relatively technology-savvy audience, add QR codes on your printed material. This way, customers with smart phones can just scan the phone and get access to your website features. QR codes should be printed on all catalogs, business cards, posters, and other marketing materials. If a customer is interested, the QR code is an easy way for them to learn about your business.
For the most technologically savvy customers, include QR codes on all printed advertisements. If your customer has a smartphone, they can use these codes to unlock special content or deals. All of your brochures, cards, and catalogs should have QR codes on them. A QR code is an easy way for a consumer to find more information on your interesting products and services.
Make your point but keep it short when it comes to mobile content. Your mobile site needs to be concise and pertinent, not full of lengthy, keyword stuffed product pages and landing pages. Mobile marketing success can best be achieved when you keep your content clean and geared towards the sales.
Mobile marketing messages should be clear and brief. They need to be able to quickly digest the message you want to convey.
Enlist the aid of your friends in testing your website, emails, advertisements and other aspects involved in your campaign. You could also employ a professional to evaluate your mobile marketing campaign.
Optimizing your website for mobile marketing purposes is as easy as investing money into it. The constraints of mobile browsers make creating a nice-looking mobile site more difficult than creating a good traditional site. It is advisable to use developers who are very familiar with the necessary coding and programming for your site’s successful mobile transition.
Mobile platforms that are designed as standalone also need home bases to be successful. You need to focus on your home base and the people who visit it, whether they are repeat visitors or arriving for the first time. Do not rely on the mobile campaign alone; develop and design your home base for your customers.
Every successful mobile campaign should have a home base. All of your mobile marketing should be designed to drive people back to your home base. Your business should not rely on a mobile platform alone.
A customer base typically remains the same unless market factors prompt a change. However, this doesn’t always apply to mobile customers. Many dynamics outside the realm of your particular market can cause fluctuations in this customer base. New technology can lure your customers away. If you are going to remain competitive in mobile marketing, you need to be vigilant about staying on top of the trends.
As a general rule, a product’s customer base is constant unless there is an industry-wide factor that causes a change. On the other hand, mobile customers are not as stable and access to them can be changed by elements that are external to your market. This means you will have to keep track of new releases and remain up to date on technology trends to stay competitive.
When you actually speak to people via phone calls or text, remember that they are “people” and deserve to be treated well. Act appropriately.
Do not send text messages to your customers too early in the morning or late at night. These customers are more likely to be upset with you, than excited about the promotion.
Attempting to go viral is always a good idea and can help your ad reach its maximum potential. If it works correctly, the ad will be shared with friends, who will share it with theirs, and so on, increasing your reach every time.
If you are going to be speaking to someone on the phone, treat them with respect and try to keep your sales pitch short and sweet. Try to be respectful of the individual you are contacting.
Take advantage of dedicated short code. This can be expensive, but it protects your brand. Additionally, it gives you a degree of legal protection.
Aim high in your advertisements and seek out that hook that will catch the “viral” wave. They then might forward the message to their family and friends, increasing the number of people who see your advertisement.
If your company has any social networking sites geared to the business, make sure to put a link on your webpage. You can almost guarantee that your customers will not take the time to search for you, but if they know you are on a site, they probably will take the time to check you out.
Applications are really easy to make. You already know that giving your customers free apps is a good idea, but did you realize you could be giving away your own custom-built app? You can market a special app for your business to boost mobile marketing efforts. There are a number of different features you can offer with your app.
When developing a mobile app for your company, make it relevant and convenient to your customers. Potential or existing customers are going to pay little attention to the app if it doesn’t provide them with any practical benefits.
Cross-platform compatibility is essential in attracting more customers when taking on a mobile marketing campaign. Unless it works well with all of the most common devices on the market, you will risk losing out on thousands of prospective customers.
Get a good understanding of your audience. If you assume you already know their needs, you’re probably going to end up wasting money on your mobile marketing strategies. Before you spend a penny, determine the preferences of your potential buyers. Are they primarily computer users or mobile device users? Which operating systems are in place on their phones? Your audience is sure to respond to a plan that was clearly designed for them.
On the mobile landing page, try out A/B testing. To understand what is working or not working for your visitors, testing is just as important for the mobile environment as it is for traditional web pages. By creating two different landing pages, called A and B, you can monitor which version has the most conversions. The results will show you which version you should choose to develop further.
A smart tip for a good mobile marketing campaign: do a usability test before you go live. Your campaign will be useless if you do not send out efficient messages. See what coworkers think before sending it to potential customers.
If you want more customers in the local area, include mobile friendly maps within your website. They will allow your potential customers to find your location easily when they are searching for your store.
Have a clear strategy and goals when you venture into mobile marketing. The first stages should be dedicated to figuring out what your intended outcome will look like. You will have to develop a different campaign depending on your goals. For instance, a campaign that will promote your newest product will be different from a campaign for the holiday season.
Mobile Marketing
Your mobile marketing campaign should be compatible for use with a multitude of hand-held devices. There are different types of mobile devices you need to consider when creating a mobile campaign. It is important that your scripting programs are compatible with most devices if you want to see a good return for your efforts.
Mobile marketing can be an incredible asset for your business; however, an overeager approach can turn customers away. Take a slow, thought-out approach in using the mobile marketing techniques you have learned from this article. Your efforts will result in new customers and increased business.
Use multiple marketing platforms when you are providing information about your events. For example, you can mail a flyer that tells customers about an upcoming event such as a 75% off sale. Let people know via an email about seven days before the sale happens and text them about an hour before.
