Video marketing is the future of marketing. All that is necessary is a camera, some footage and the Internet! As more people use broadband connections, it is easy for them to watch your videos. This article will give you some great tips on video marketing.
Video marketing shouldn’t be scary. It is not hard to come up with a video as long as you have a camera. You can show customers your workplace, manufacturing center or just discuss your expertise.
Your campaign will be more successful if you make more videos. Constantly uploading videos is key to retaining your viewers. That means you also have wide exposure among new people who may happen upon your individual videos.
Keep your videos relatively short: no more than 10 or 20 minutes. If you are unable to do everything in twenty minutes, either make more than one video or cut down the information that you are trying to get across. However, if you’re just advertising or keeping them up to speed, then your videos should be no longer than ten minutes.
When you produce video marketing content, do not get stuck on the production value of your content. You should be more concerned with getting the best return on your investment. Take a page from the playbook of major corporations like General Mills, Dell and Apple, which have enjoyed success simply by offering basic, no-frills videos.
You need to get your viewers’ attention right away. Your videos’ first 10 seconds should be solid. This is the part of the video that should show a teaser or something unique that makes them want to continue on.
You need not feel like you have to hire professionals to make a decent video for your business. You do not have to have a professional camera to do a video. You don’t need a lot of confidence or a great script, either. Just talk to the camera and be calm. You don’t even have to do that, really. It may be possible to simply use slideshows and screen caps.
Your viewers want you to be honest with them. You should talk about things you care about and never lie to your audience. Be natural, open up to your audience and state your intentions right away to earn the trust of your viewers. People will enjoy your videos if they find that you are likeable and trustworthy.
If your customers keep asking the same questions over and over again, make an FAQ video to address them. You might want to create a video for Frequently Asked Questions. This will give them an option for how they want to receive the information they are looking for.
The more information you can gather from analytics and other Internet tools, the more you can improve on your current strategy. All you have to do is use this information.
Find ways to assess the success level of your videos. It’s possible to guess how other perceive the video, but you need more. It is much better to use statistics and data, though. Some things to track are the number of video views, as well as whether or not the video was watched completely.
Before your video ends, make sure that you give a solid call to action. Advise viewers as to where your products can be found, and give them a nudge to take quick action when purchasing. Be very clear and concise in your instructions about what they need to do next so they can take action immediately. Videos should always end with a strong, compelling call to action.
When you are putting the videos together, ensure that your personality shines through. People want you to be personable and real. The more viewers feel that they know you, the more likely they are to develop a relationship with your brand and not with your competitors! They want to see what you look like to relate you to what you sell.
Start your video message with a greeting to your potential customer. Tell them what you’re about and what your business does first. Refresh their memory by repeating your personal name and the name of your business as you close your video.
People love stories. What can you tell customers about your business? Be sure to share videos of any charitable event in which your company has participated. Include customer testimonials to make your company gain trust.
While your first video might not work, don’t give up. Pay attention to the feedback you get and work on making better videos. Once you have improved your editing skills and become comfortable in front of the camera, your videos will improve.
Consider utilizing time-lapse photography. Leave a camera rolling in your office. Later, you can watch and edit to your liking, and create a wonderful showcase into your business. People will enjoy watching how your business works because they’ll see that you’re very much like them.
Think about questions people often ask about your products or services. You need to provide some detailed answers to these questions. Make a video about those questions for an easy and interesting dictation of facts. When the video is enjoyed, sharing will happen, thus growing your viewer base and customer base.
Secure the services of a professional translator if you are producing a video in some language other than your native language. Going the cheap route, or worse, stumbling through the words yourself is next to useless. You will gain more respect when people can understand what you’re trying to sell them.
Video Marketing
You should be ready to start your own video marketing campaign after reading this article. Keep these tips in mind and include them in your arsenal. If you take the time to implement everything you know, you will see how video marketing will benefit you.
