Video marketing is the future of marketing. As long as you have a camera, you can do it too. High speed Internet makes video sharing a snap. These are some tips to help get started with video marketing.
Don’t be afraid of complex video marketing strategies. A tripod and a good quality camera are all you need in order to make your own videos. You can use the recording time to demonstrate your manufacturing process to the audience or sit there and demonstrate a particular product or service.
It’s better if you make a wide selection of videos. It is wise to upload new video content often in order to keep things fresh for your visitors. Also, this helps you speak about topics viewers may want to know more about.
Don’t think that anyone is going to watch a 20 minute video. During a product demonstration, for example, you may want to use this much time to fully explore all the features of the product. Videos that are just telling people about a deal or giving an update on your company should be no longer than ten minutes.
Production Values
When producing video content, don’t fret too much about production values. Lofty production values do not always make the most beneficial videos, in terms of generating profit. Even large corporations, like Dell, have benefited from simple videos produced by single employees.
Find the tone that you want for your videos and stick with it. How-to videos are not necessarily better than a funny one. You will, of course, want to keep in mind who you are marketing to and what would be appropriate based on who will be seeing it. These factors should strongly influence the approach you take with all marketing videos for your business.
Your intro and outro should both be scripted. Information to always include is who you are, your business name and the video topic. Be sure to say your business name again at the end of the video, and then encourage your viewers to take a look at your site and make a purchase.
Video marketing can be used to make your business feel more personal. One way to help your customers to relate to you is by making a video about your business. Customers will trust you if they get to know you and see you being honest.
Make sure to mention your other social links within your video. If someone stumbles across your video on Youtube, he or she may not realize you also have a Facebook or Twitter page. Publicizing your sites are going to attract visitors to them and vice versa. When you link your video to your social media profiles, that can truly increase traffic and sales.
Make marketing videos short and to the point, with good information. Keep in mind that the attention span of the average Internet viewer is very short. Work on making videos of less than five minutes in order to hold people’s attention. It doesn’t matter how great your video is. If your viewers become distracted, then they will exit your video.
Do you have some questions asked you over and over? Create some videos to answer common questions. All you have to do is make a video to show how your products work.
Everybody likes a good story. Do you have any amusing or inspiring stories that you can share about your business? Share videos of any charitable events you’re a part of and talk about them from the time they started to the time they finished. Be sure to add customer testimonials to show the best side of your product or service.
If you don’t want to make a traditional video, consider testing your hand at creating a podcast. This can help you make a little money while marketing your videos to a larger list of possible customers. If you’re going to do this, you need to make your fee reasonable, though.
Secure the services of a professional translator if you are producing a video in some language other than your native language. If you are making a video for people in a different country, try using someone who speaks that language in the video. People will respect your message if you take the time to ensure it is properly translated.
A smart method of utilizing video marketing is as a means to to communicate directly with customers. Answer their questions in a video, for example. They will find this approach more interesting and will stay engaged.
You will want to keep it authentic in videos. If you appear sincere and honest in your videos, your viewers will be more likely to trust you. The less people trust you, the less likely they will share your videos.
There are many free sites available for your video marketing, but you can also pay certain sites to play your video. Don’t use services that put your videos on sites that aren’t related to your content or that make your videos pop up. Make use of a survey to find what website the people who visit your videos go to.
Tutorials on how to use your product always go over well. A good demonstration can be the factor that makes a sale happen. This is great for minimizing customer inquiries regarding features and use, as well.
The first ten seconds of your videos are crucial in getting your viewers’ attention. Once you hook them in, they are more likely to keep watching until it’s over. What do you need to do? Who they are and what you’re selling will tell you what it will take.
Video Marketing
You should now be ready to do some video marketing of your own. Use this advice and take action. Apply the tips from this article and you will be on your way to video marketing success.
