Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Begin by developing an appropriate database. Use ethical techniques when adding numbers to your database. You must get their permission prior to adding them in your database. You can either set up a number where an individual can message your system with a code or you can create a web-based form that they can fill out.
Don’t just send messages to your customers out of the blue. Every message you send them should be relevant and useful. Sending random messages to customers has been the downfall of many actual marketing campaigns. Customers like relevance, not jokes or other nonsense.
You should make sure QR codes are on your printed ads to attract tech-savvy users. This makes it easier for smartphone users to gain quick access to your website or promotion. You should include the QR code on everything – catalogs, brochures, business cards and posters. A QR code is an easy way for a consumer to find more information on your interesting products and services.
Focus on understanding your customers. You need to know what your customer wants in order to properly market them through mobile formats. If you do not know what your customer is interested in, you will not be successful in selling to them. Therefore, when you first meet a customer, you should try to find out exactly what they are looking for.
Use your mission statement to keep your efforts focused. This will make it easier to stay focused.
Qr Code
A time tested and proven method to get a leg up on competitors is to be mindful of what they are doing. You must be unique from your competitors.
Putting a QR code on your print ads can help you appeal to tech savvy customers. These codes make it easy for someone reading your ad to connect to your website and view your marketing materials on their mobile device. Make sure these codes are on the different printed material you provide. The QR code provides additional information to people that are interested in your business.
If you want to see your profits skyrocket, mobile marketing can be one of the easiest ways to achieve this. Since many people nowadays download apps on their cell phones and are also on social networking sites, there is a good market for this type of advertising. These are highly-visible areas for business marketing. You must be willing to adopt new marketing strategies based on the platforms that your customers are using.
Your mobile domain should strive to say as much as possible with as little as possible. It is unacceptable to include wordy product descriptions and endless chains of landing pages that do nothing to enhance users’ experiences. Be short and concise with mobile marketing.
As a user of mobile marketing campaigns, you need to understand how mobile devices show advertisements so that you can properly configure and design your sites and advertisements. Don’t confine yourself to your own phone. Your customers use many different brands and models so get out and try every type of device you can get your hands on.
Enlist the help of friends and family to try out the effectiveness of intended advertising campaigns, mailings, websites and more. For an unbiased opinion, hire a professional.
Maybe you’ve thought about offering a free app for your customers, but thought it would be too difficult. Luckily, some applications are really easy to make. You could offer apps specific to your business to better promote your company via mobile marketing. There are a number of different features you can offer with your app.
Mission Statement
The greatest mobile marketers use progressive strategies so that they can continue up the mobile ladder. You should also do this. Start with calls, then move to texts and finally videos. You can continue this trend for as long as you are able to continue coming up with innovative ideas. Try everything you can to reach potential customers.
Just like any other part of business planning, you should create a mission statement for you social media marketing plan to help you stay on track. Sticking to your mission statement keeps your business focused and efficient.
Do not assume that everyone will understand what abbreviations mean. Any lack of understanding in your advertisement will yield unfavorable results both short and long term.
A home base is essential for your standalone mobile platform. You should want people to visit your webpage or keep them coming back to it. A mobile platform should just be one part of your entire business.
Use unique, dedicated short code. This can be expensive, but it protects your brand. It offers some legal protection for you as well.
Limit the time that you send offers to your customers, nobody wants to receive a late night text. Nobody likes to be bothered with advertising late at night or early in the morning, no matter how much they are into your product.
Don’t forget to include links to your social media accounts on your main website. If a customer sees a Twitter or Facebook icon on your page, they’re far more likely to click it, than they are to search you out themselves.
Wait for results of one campaign before beginning a new one. When measuring the success of a campaign, be patient. In mobile marketing, longevity can mean more than sales. When you start a new campaign, follow the same formula you used for your successful, long-term campaign.
Use A/B testing on the mobile version of landing page. Testing is important so you know that people can use your website. For your landing page, have two different versions and see which is more successful. Proceed to move forward using the most successful one.
Make sure you know how mobiles operate, and plan your sites and messages accordingly. If you want to know what your customers are dealing with, try out the phones that they are using.
If you are going to incorporate SMS into your mobile marketing campaign, provide your visitors with an opt-in method, and be upfront about how many texts they can expect to receive every month. If SMS messages are done improperly it can harm your business because of the close tie-in with the notification system of the mobile device. Most people will get tired of receiving messages from you if you intrude too often. You should make it an opt-in only system to be sure your SMS marketing efforts are successful and don’t overload your customers with constant texts. If you are honest, customers will trust you and your brand.
Remember that the people you are reaching out to with mobile marketing are people out and about, living their lives. Act accordingly.
Location can play a huge role in a great mobile marketing campaign. Much different to other marketing types, mobile marketing allows you to key in on your exact location. This introduces you to modern location-based alternatives that do not correspond anywhere else. Carefully consider the potential benefits of a localized approach and look for ways to apply it to your current marketing plan.
You will get the best results from dedicated short code. Though there is a slight increase in price, it translates into a major increase in protection. You may also derive a bit of legal coverage from its use.
If you want to be able to send out effective emails, make sure they are mobile friendly. Make sure your pages look great on a mobile machine and that they can use phones numbers instantly simply by clicking on them. Many people deal with email on their phones and smaller devices these days, and your mobile campaigns should reflect that.
Make your website even more useful with mobile-friendly maps. Navigation is one of the most common things that people use mobile devices for. Make it easier to locate you. Verify that the maps look great on mobile phones and come up correctly when doing mobile searches. Create a link that gives your visitor the option to use some of the more popular direction sites.
Make sure your website features mobile-friendly maps if you are looking to draw in local customers. Such maps let people easily find nearby businesses like yours when they need it.
Mobile Marketing
Minimize the number of offers you send in a week. Research indicates that offers are redeemed most often when they are sent at the rate of two or three per month up to once a week. Have your customers believe that they will pass up a good thing if they neglect your offer. If they get comfortable seeing too many offers, they might be inclined to disregard this offer.
Mobile marketing is less about expanding your customer base than it is about maintaining the customers you already have. They will be more open to your text messages and emails than new, potential customers. Too many texts or messages to new customers can backfire. Many times, the types of mobile marketing aimed at new prospects is perceived to be spam.
Emphasize the access to special deals and the potential savings when you are soliciting subscriptions to your mobile marketing campaign. You should get the word out on social networks or in other ad forms. By spreading out your efforts, you are more likely to find an audience that is interested in what you offer. Let them know it will be fun and they will be better informed.
Never forfeit quality for speed in your marketing efforts. Always present polished material that is relevant to your audience. In the beginning, when you’re excited to try out mobile marketing, always remember that whatever you do, it should have a purpose. Be sure that prospective and current customers are getting information that is relevant. If it is relevant, they’ll give you business.
It is important to have specific goals for your mobile marketing campaign. Get some feedback from your customers to find out how you can reach out to them. Do you want to focus on customer retention, or do you intend to solicit direct sales through your messages?
Mobile marketing invites a world of possibilities, but when used improperly, it can quickly become an irritant. If you are relatively inexperienced with mobile marketing, use these guidelines methodically to produce the desired results. Gaining more customers and sales will result.
When you design your campaign, make a plan to get your mobile marketing message across to different platforms. Not every potential customer is using the same mobile device, and you would not want to eliminate any that your campaign was not able to reach. Your scripting needs to be compatible with all of them for your campaign to be effective.
