There are a multitude of new opportunities for entrepreneurs, thanks to the Internet. Emailed newsletters offer a way to enhance your relationships with your customers. Try these methods to develop a great email marketing program to promote your business.
Send emails to people who are familiar with you and request your notifications. Otherwise, you risk being known as a spammer. If you show up as a stranger in their inboxes, they will have no idea if they want to hear what you have to say. This most likely will lead them to throw your email in the trash, which in turn just wasted your efforts.
Do not engage in the distribution of unsolicited email. If you send marketing materials to people who didn’t ask for them, they may mark your marketing messages as spam. This will ruin your reputation, cause many ISPs to block your emails, and you might even end up on an Internet spam blacklist.
Be sure that each person on your mailing list has granted you permission to send them emails. Otherwise, your spam complaints will increase, and, you may even lose customers over it completely.
Be certain to only send your messages to those you actually know. When you do a mass mailing to random recipients, they are often received in a spam filter. The recipients will be hesitant to accept your mail if they don’t know you, and they may not care about your companies product. Oftentimes, these suspicious emails go straight to the trash and you see no benefit from them.
Double and triple proof your emails before you hit the “send” button. Sending an email with typos or incorrect information is bad for your image. Prior to sending each message, print a layout sample to ensure that the message appears as you intended. Don’t forget to test any hyperlinks in your email, too. Make sure those links work properly.
Promote special offers or limited time sales exclusively through email as a way of fostering excitement in your customers to be receiving your emails. This will make your customers want to refer their friends. You can promote this even further by creating a referral rewards plan, which will not only increase the number of subscribers to your newsletter, but also your pool of potential buyers.
Keep track of the subject lines on e-mails that get opened and those that do not. Send half of your messages with one subject, and half with the other. This will let you see which types of subject lines increase your open rates and, conversely, which types of subject lines get ignored in the inbox.
Keep in mind that major holidays are not the best time to send out important emails. Your emails may get overlooked since many people aren’t around their computers at this time. Of course, as always there are exceptions to this rule. Such exceptions may include emails with Black Friday promotions or other messages that are centered around a specific holiday.
Only send email to customers after they have agreed to receive your mailings. Unwanted emails are normally seen as spam and they will be deleted. You are also taking the risk of being reported as a spammer, and violating the policies implemented by your ISP, resulting in your address being blacklisted.
Email Marketing
Don’t put critical information in images when sending emails. Images are frequently not displayed automatically by many email clients, particularly web-based ones. This could possibly make for ugly messages or ones that are unreadable if they rely too much on images. All images need descriptive alt tags and relevant information should be conveyed by plain text.
It is true that the Internet has opened up a whole new world of doing business. If you want to build your business and the potential customers it can have then you want to look into email marketing and how you can create a great relationship with your customers. Use the tips and ideas from above to implement a successful email marketing campaign.
It may seem obvious, but it is essential to your email marketing campaign that the email addresses you are sending to are correct. It would be a waste of time looking for email addresses and having to resend emails after they didn’t go through. It’s a total waste of time!
