Defining mobile marketing is something of a challenge. For different businesses, the definitions of mobile marketing vary widely. The definition of mobile marketing is promoting business through the use of cell phones or other mobile devices. These tips will help you find the way forward when starting your mobile marketing campaign.
Do your work for your readers and not yourself. You need to know what your customer wants in order to properly market them through mobile formats. If you cannot get a handle on what it is your customer wants, you will not make any gains from them. Learn as much about them as you possibly can to be most successful.
You need to build a great database first. Prevent yourself from just simply adding in cell phone numbers straight into a mobile marketing database. It is important to get permission before you begin. This can often be achieved by having individuals fill out online forms, or even using advanced text features to relay consent.
Mobile marketing comes down to the concept of “saying more with less” when it comes to your promotional content. Long articles and pages that were written to add more keywords in are ineffective. Mobile marketing is all about concise advertising.
Have QR codes on your printed ads for the more tech-savvy consumers. QR codes are a good way to get people that have smart phones to visit your site. Have the QR codes on collateral like catalogs, business cards, posters, and brochures. With easy availability, customers who have a need or desire for your services and products can reach out to you through the QR codes.
Have your coworkers or employees test the marketing that you send out before you send it to your customers. If you are uncomfortable using your friends, you can always pay a few people for their opinion about your mobile marketing campaign.
Mobile marketing is not the place to be overly wordy. Your mobile site needs to be concise and pertinent, not full of lengthy, keyword stuffed product pages and landing pages. Short and sweet is what you are going for. This is a fast-paced world, and time is money!
Mobile platforms that are designed as standalone also need home bases to be successful. Your mobile presence is dependent upon driving your customers to that base, or keeping contact with those who are already in contact with you. Do not ever base everything completely on a mobile marketing campaign.
Money investment should be considered necessary if you want to have a decent website that works on mobile devices. Making an appealing and attractive mobile website can be difficult. If you would like this to go smoothly, consider outsourcing the project to someone qualified.
Remember that it’s real people that you are messaging so treat them with the respect they deserve. Use common courtesy.
The audience for mobile marketing can be very volatile. Changes may occur in your customer base due to influences that you can’t control. Mobile is still an evolving market, so technology trends can shift the market rather quickly. Know this and account for it.
Make sure to place links on your site that are associated to social networking sites and are geared towards your business. The odds of potential customers stumbling across your social networking accounts by accident are slim, but visitors to your main site will be much more likely to be interested.
If you are attempting to physically speak to people through a phone call, or even text them, remember that the key term here is “people.” Act appropriately.
In order to attract potential customers via mobile marketing, you should insure that your marketing campaigns will work across different mobile platforms. Your efforts must work on as many popular devices as possible, or you’ll risk losing customers.
Use a short code that is dedicated. Although it costs a bit more, it is a wonderful way to protect your company name. It also allows you to have a little legal coverage.
If your business decides to have a mobile app, be sure that your users will appreciate using it. If the app you have devised for your business isn’t fitting or convenient, it is only going to bring negative attention to your business.
Allow message recipients to leave feedback about your mobile marketing communications. This offers an excellent opportunity to connect more effectively and interact with your customers. Listen to what customers have to say even if it is bad.
Your mobile website will need to incorporate some search engine optimization rules to be more successful. A good place to begin your mobile SEO is Google, as most searching done through mobile devices happens through Google.
You should link your website to your social media site to get more exposure. You can almost guarantee that your customers will not take the time to search for you, but if they know you are on a site, they probably will take the time to check you out.
Have maps and directions on your mobile website to make it more mobile friendly. A lot of people use mobile devices to track down brick and mortar stores in their area. Customers that can find you are customers that can buy from you. Make sure your maps look good on mobile devices and show up well when you do a mobile search. Adding a direct link from your site to Google maps can be very helpful.
No matter how advanced cellphones get, you should remember that web navigation is never going to be as easy on a phone as it is with a computer. Design a light website that loads quickly and can be navigated in a few clicks. You could have two versions of your site, one for computer users, and one for mobiles. However, a simple site works well for both types of users.
Know your audience well. Prior to making assumptions and investing lots of money in mobile marketing campaigns, be sure you know your audience and its preferences. Are they more likely to use mobile devices than desktops? If they do use their phones more often, what operating system is on it? By knowing your audience, you will understand how to communicate with them better.
Don’t add SMS to a mobile marketing campaign unless you are willing to be totally honest with your customers about how many texts will be sent. Don’t ever send texts to anyone unless they have specifically opted-in for that service. If SMS messages are done improperly it can harm your business because of the close tie-in with the notification system of the mobile device. It can feel very intrusive. Be honest and tell your customers what your SMS campaign will be like and stick to a certain number of messages you can send every month. Honesty creates loyal customers.
To gain customers and expand your brand, use QR codes. QR codes can help you share coupons, discounts, and other promos. They are easily captured through a cellphone and they are very easy to use. These codes, once implemented into your mobile marketing, can quickly increase your customer base.
Mobile Marketing
Be relevant. Don’t forget the purpose of your actions when you start mobile marketing. Make sure your potential customers are interested in the information you send out. If you give them what they desire, they will patronize your business more frequently.
Location is important in traditional marketing, and can be even more important in mobile marketing. Mobile marketing can tell where you are, which is unique in marketing. This makes it possible to target location in a way that is not available anywhere else. Think about how you can use this fact to your advantage and how your business could employ a location-aware campaign profitably.
Advertise your mobile campaign as a way of getting special offers and saving money. Advertise your mobile campaign in your traditional marketing methods such as your social networks and your website. If people feel that your mobile campaign could be helpful, they are likely to sign up. Let them know it will be fun and they will be better informed.
Make sure that you add mobile friendly directions and maps to your website. It has become a standard trend for individuals to use their cell phone to find directions to where they are going. Create an easy way for your customers to reach you. Check to be certain your maps look nice and clear on all mobile devices and turn up easily when a mobile search is conducted. Also, add a link that can take the viewer to Google Maps if they need turn-by-turn directions.
It is important to have specific goals for your mobile marketing campaign. Starting off with definite goals will help you plan and build your campaigns. Do you want to increase your sales from your existing customer base, or do you want to interact with them and retain customers?
Mobile marketing may mean different things to some, but it all comes down to reaching the audience. While there is no single definition, it generally refers to the use of mobile devices as a marketing platform. From the knowledge presented in this article, it should be apparent how your business can benefit from mobile marketing.
Be sure that the mobile marketing campaign that you use is compatible with different types of platforms. You have to take into consideration the differences of mobile devices which you have to develop when it comes to making a mobile campaign. A compatible script that works across multiple platforms will benefit your campaign the most.
