What aspects of mobile marketing are you familiar with? Are you already equipped with a marketing plan? Would you like to improve your current one? Check whether your current plan is helping your business improve. If you don’t know what you’re doing, it could be making things worse. Are you using your mobile marketing plan to your advantage? Check out these suggestions if you are not able to answer these questions with confidence.
You should make sure QR codes are on your printed ads to attract tech-savvy users. This will make it simple for people that have smartphones to access your site and any special offers you may have. Examples of printed materials where the QR codes should be placed include: posters, business cards, flyers, brochures and catalogs. The QR code provides additional information to people that are interested in your business.
Focus first on building a customer base and securing their numbers for your database. Avoid adding nothing but mobile numbers to your database. It is important to acquire permission from your potential customers & users before implementing any type of database with their personal information. To obtain permission, you can create a form for downloading or a process through which users respond to a text message.
When creating content for your mobile marketing campaign use short easy to understand messages. Get your message across to them as soon as you can; they need to know what you are trying to say.
When it comes to mobile content, it is best to use the least amount of words you need to get your point across. Long articles and pages that were written to add more keywords in are ineffective. In the mobile marketing universe, brevity is highly prized.
When it comes to mobile content, it is best to use the least amount of words you need to get your point across. Using lengthy landing and product pages, with keyword-stuffed text that goes on and on, will not work well. Brevity is the crux of mobile marketing communications.
Mobile Devices
Your mobile marketing campaign could use a mission statement, if for no other reason than to keep you focused on your goals. Following your principles will enable you to be focused on your target.
Spending money to create a successful mobile website is worth the investment, because it will optimize your site for a variety of mobile devices. Creating a site that looks good and works well on mobile devices can be a challenge. Leave this to the professionals if you doubt your talent at all.
You should always establish a home base for your mobile platform. If you have a mobile presence, it should be a way to stay in contact with current home based clients. Your entire business model shouldn’t be based on mobile marketing.
Having a mission statement can help keep you on point with your mobile marketing message. Having the mission statement around will help you stay ethical.
You have to understand that the type of mobile users you are addressing to is influenced by other markets. Stay up to date on the mobile market and adapt your own campaign. New technology can lure your customers away. If you are going to remain competitive in mobile marketing, you need to be vigilant about staying on top of the trends.
A time tested and proven method to get a leg up on competitors is to be mindful of what they are doing. You need to stand apart from the competition.
Do not send text messages to your customers too early in the morning or late at night. Customers will be irritated if they are awakened by a mobile marketing text.
Mobile Platform
If you use voice calls as part of your strategy, you should remember to respect the human element and use a personable, friendly approach. It’s up to you to behave in a professional manner.
A home base is essential for your standalone mobile platform. Your mobile presence should be about driving people to the home base, or keeping in touch with people who already visit your home base. A mobile platform should just be one part of your entire business.
The easier it is for your ads to be forwarded, the more likely it is that people will do so. Ease of forwarding as well as incentives for doing so are great ways to ensure that your ad is packing all of the punch that it is capable of.
Use a mobile marketing strategy that keeps you visible and relevant. Mobile is still an evolving market, so technology trends can shift the market rather quickly. Know this and account for it.
If you plan to create an app for your company, you must create one that gives your customers something that serves them convenience and answers to their problems. If your app has no specific purpose, there is no way it will gain the attention of consumers who you are hoping to reach.
Avoid sending texts to consumers in the early morning or late evening. No matter how loyal the customer is, or how exciting the promo, they will not be happy about receiving a text at an odd hour.
Keep in mind that those using mobiles may have a more difficult time navigating and browsing your website. If you ensure your mobile marketing site is user friendly to both home computer users and mobile users, it will succeed, even if the page looks a bit simplistic on a home computer.
As a user of mobile marketing campaigns, you need to understand how mobile devices show advertisements so that you can properly configure and design your sites and advertisements. Being familiar with a wide variety of devices will help you see things from the perspective of your customers.
A/B testing could be helpful with a mobile landing page. Testing is as essential to the mobile world as it is on traditional websites because this lets you see what works. Come up with two versions of landing pages and see which nets more transactions. After testing the two pages, use the one that is most successful.
Remember with the onset of widely available cellphones, that you are in communication with real people, in real time. Use common courtesy.
If your site is mobile friendly, make sure it includes a great map to your location. There are a lot of people that rely on mobile devices for getting navigational directions. Allow them to contact you easily. Verify that your map displays correctly and is usable on mobile devices. Create a link that gives your visitor the option to use some of the more popular direction sites.
Although lots of people use their phones for Internet text, not all know the different kinds of abbreviations used online. If an individual doesn’t understand your ad, they won’t look at it, resulting in you losing a potential customer.
Make sure your emails are mobile friendly to ensure that they will be effective in reaching as many of your customers as possible. Open your messages on different mobiles to make sure they are accessible to everyone. You could also include phone numbers in your emails with a click feature to complete the call, and be sure any provided links are easily viewed on mobile phones. Many people check email on mobile devices, so use this to your advantage.
Social Networking
In order to entice customers and expand your branding, use QR codes. QR codes can help you share coupons, discounts, and other promos. With your cellphone the QR codes are easy to use and capture. QR codes allow immediate interaction with your customers.
Link your social networking website pages to your business webpage. Don’t forget to link your business website to your social networking sites as well. Your customers are more prone to taking some time to check into you when you’re on a site, as opposed to just searching for you on their own.
Instead of sharing short codes, purchase them for your exclusive use. It can be a little pricey, about $2,000, but it can be linked to your brand. At some point, your short code will be recognized and people will associate it with your company. That is not a lot to pay in order to avoid legal troubles. You might get into trouble as well if a code sharing company you use has abused the system.
Your recipient will, probably, send out the mobile marketing ad if it is easy for them to do so. Make an incentive part of your mobile marketing campaign. Offer some sort of reward to your customers for forwarding the message to a friend, and you will instantly double the efforts of your campaign.
It’s important to not upset people by inundating them with the same offer over and over again. Research indicates that offers are redeemed most often when they are sent at the rate of two or three per month up to once a week. Your customer should feel as if they will miss out if they don’t accept the offer immediately. They won’t buy anything if they think a better deal is coming up.
Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.
Be sure you have clearly defined your goals before starting your mobile marketing campaign. Know from the start what you want to accomplish in your mobile marketing campaign. You will have to develop a different campaign depending on your goals. For instance, a campaign that will promote your newest product will be different from a campaign for the holiday season.
