If you’re a business owner, you need to participate in marketing. Unless your target market knows that you exist, they will turn to your competitors to meet their needs. You should try video marketing to stand out and reach out to your audience. Here you will find video marketing advice to assist you.
Keep your business relevant to today’s audiences through video marketing. Encourage your current customers to ask questions about your services or products, and then answer some of them in a video. Give out some free products to the people who sent the questions you selected!
To get your videos to go viral, provide excellent content. It is not always the best technical video that garners the most views. The informational content is the determining factor in how often your video is used. However, try to get the best quality video camera you can to make a video of good quality.
Production Value
Don’t spend to much time worrying about production value when it comes to generating video marketing content. A high production value does not actually equate to getting a good return on what you invest into it. Large companies have struck it big by just using demos made by individual employees from their companies.
Don’t forget about YouTube. You need to concentrate your marketing campaign here. One reason is because you’ll obtain free video hosting. It is also the third most visited website. Not only is it the most visited video site, it’s also a highly ranked search engine.
If people have a hard time using one of your products, make a video showing them how things should be done. You will be helping people who have already purchased the product as well as those that have not yet gotten their hands on it.
If you’re trying to sell a service or a product with your videos, then don’t forget to include a link that leads them somewhere that they can purchase it. It is a good idea if it is within the actual video player. The advantage of including the link in the player is that when the video is shared socially, it will be available for those who want more information.
Create videos to answer customer questions. While a lot of people have frequently asked question sections on their sites, most people don’t want to read through all of that text. This gives your users an option on how they would like to view this information.
Use your videos to draw attention to your site and other marketing campaigns. A YouTube user who finds your videos might not know about your brand and will appreciate being told that you have a blog or a website with more information. Share your information across multiple sites for increased traffic. When all of your social sites are linked in to your video site, you will drive your traffic and sales higher.
If you do not want to create videos yourself, get others to do it for you. Run a video contest where people get prizes for submitting the best ones. People will want to want to get their video out there!
Once you have a number of comments on one video, make another. Use what you have learned to improve. Change up your message, tweak how the video is done and do what you have to in order to make it even more popular than the last video.
Tripods are a video marketer’s best friend. The only time a shaky camera is good is in a horror film. For your marketing videos, you will want normal shots and steady panning. A lot of viewers will stop watching if your video does not look professional enough.
Share that video as much as possible. Distribute it to any of your email contacts who might be interested. You might also embed the video into a blog post, or on a special section of your website. Send a link to your customers via email or snail mail. Post the videos on YouTube, Facebook, or any of the other popular media-sharing domains. Spread the word!
You will have to moderate comments once you upload a video on YouTube. Negative comments or quarrels between customers can evolve into a nasty situation that ruins the message you wish to send. If you cannot serve as moderator of the comments that are left, think about disabling comments altogether.
Don’t worry about being perfect. You do not need professional equipment to create quality videos. Many times, the camera your computer has is enough. Also, if you have a smartphone you may be able to use the camera it came with. During your videos remain professional and provide relevant content that your customers will want to see.
Host video contests in order to increase your site’s number of videos. This could be anything from doing something funny or telling a joke to doing a serious demo or how-to video. User-generated videos can be great for getting acquainted.
Try to keep your video from sounding like you are selling something. In-your-face, obnoxious sales pitches are likely to be ignored by viewers. Don’t waste their time (or yours!) Keep people interested by focusing on the quality of your content and providing them with tips, fun facts, anecdotes and incentives.
You should now have the knowledge you need to get started. Video is a new and very popular way to market a business, so learn as much as possible about it. Video marketing has “cha-ching!” written all over it.
