No matter what industry your business is in, you will find that you are battling intense competition, particularly on the Internet. Anything you can do to market your business will help you stand out–consider attracting customers using videos. Read on to learn some creative uses for video in your business marketing campaign.
Video marketing can be a smart way to interact with your target market. Ask customers to email you with questions about what you offer, or questions about industry topics, and answer the questions you like best in a weekly video. Offer free samples to those whose questions you answered!
You can’t expect viewers to watch videos over 20 minutes in length. During a product demonstration, for example, you may want to use this much time to fully explore all the features of the product. If you just want to get your name out there or give them a deal, do not go longer than 10 minutes.
A great beginning video marketing tips is to pick great video titles. A proper title will attract viewers and spark an interest in the content before the video is even viewed. This will spark interest in things you want to let them know about. A creative title can really help to drive viewers to your site.
Coming up with the content of your video clip is only part of the big picture. Video promotion is key too. Appropriate marketing efforts of your videos will result in a ten-fold increase to your total number of click-throughs. Good content is only useful it people know it exists.
Teams create amazing videos. Don’t limit your search for teammates to coworkers. You may find that there are plenty of friends, family members or peers who are willing to contribute. Give your team members their few minutes of fame by listing their names in the credits at the end of the video.
When you go to any public event, such as trade shows or conventions, take a camera with you. You may have an opportunity to talk to some people who are experts in your field, or you can just record your experiences. Have someone record any talks you give, too.
Script both your “hello” and “goodbye” for the video. Start by saying who you are, your company, and what your video will be about. In the end, repeat the company name and use a call to action to get the viewer to visit your site or buy your product.
Do not take the whole burden upon yourself. It can be hard to create interesting angles and ideas for current video marketing campaigns. Get ideas from friends, family and staff through brainstorming sessions. Do brainstorming with these people whenever you can so that you’re able to advertise more effectively.
Social Media
Video marketing can get the word out about your website or your social media page. This will help open up your exposure to many more potential viewers. Creating awareness of your additional sites is a good way to steer business their way, with the reverse also being true. Social media sites that you link to a video can increase traffic by quite a bit.
There are a lot of ways that a strong video marketing campaign might assist you. There are myriad ways it can contribute to the success of your business, including getting you more exposure and presenting a trustworthy and professional appearance. Draft a solid plan and begin a video marketing campaign right away. Your business will benefit from it quickly!
