Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Don’t send random messages to your customers. Always make sure that what you’re messaging them about is relevant and important. Some mobile marketing campaigns actually failed when their business began to text random things to their customers. Customers expect to receive information from you, not humorous messages that a close friend might send.
Do not pester your clientele with pointless messages. Only send them information that they’ll find relevant and useful. You do not want to fail because you send random messages. Your customers expect useful information from you, not the sort of funny texts a friend would send them.
It is important to get right to the point in your mobile marketing efforts. Keep your offers brief and simple to understand. Speed is of the essence; give your customers messages they can absorb fast!
The key to mobile marketing is to keep your message short and to the point. They should immediately know what your message is and be able to absorb it quickly.
Keep you messages short and easy to understand in your mobile marketing efforts. Long articles and pages that were written to add more keywords in are ineffective. Mobile marketing requires you to stick rigidly to the focus of the topic in a concise, yet thorough, manner.
A well composed mission statement can help you to stay on course with your mobile marketing campaign. This will make it easier to stay focused.
Investing money is the best way to optimize your website for usage in a mobile marketing campaign. Building an effective mobile website is a specialized task, considerably different from normal web design. Consider hiring outside qualified developers to ensure this goes smoothly.
Pay close attention to what your competitors are doing, this is a great way to gain an edge in social marketing. Find a way to differentiate yourself from you competitors.
Use your mission statement to keep your efforts focused. Sticking to your convictions will keep you on the proper path.
Customer bases rarely change but it is important to remember that mobile customers are much more fickle due to outside influences. Technology can drive business away, so you have to be on top of every new release out there if you want to remain competitive.
A home base is essential for your standalone mobile platform. If you have a mobile presence, it should be a way to stay in contact with current home based clients. Remember that a mobile platform should be an extension of your existing marketing plan, not the center of it.
Make sure you send text messages at reasonable times. No matter what you are offering, it is not worth the risk of upsetting a customer by waking them up.
You likely knew that it’s possible to create and distribute free apps, but were you aware that it’s super easy? Offering your own unique app will help to improve your business and take full advantage of mobile marketing. There is a wide variety of features that might suit your purposes.
Make sure you give A/B testing a try with your mobile page. Testing is important so you know that people can use your website. By creating an A & B version of your landing page, you can test effectively. Move forward with the most successful of the two.
Utilize the dedicated short code. The price tag is higher, but this will help to protect your brand. It can also provide you with some level of legal coverage.
Mobile Marketing
Always keep the line of communication open with your customers. Allow them to give you feedback every step of the way. It will also make you aware of particular issues that you may be having across the board with your mobile ads. Use this information to increase your viability.
You should know that mobile marketing gives you amazing options for localization. Mobile marketing is location based, which is unique to this style marketing. These location-sensitive selling opportunities are unique to mobile marketing. Give some thought to the potential that location-specific marketing strategies present for your business.
If you are adding SMS to your mobile marketing strategy, make sure you have an opt-in mechanism and, be honest about the amount of texts you plan on sending each month. Because SMS is inherently linked with the notification systems of mobile devices, it can become problematic if it is not used correctly. People can find it quite intrusive. Make sure your customers have signed up for the service so they do not feel annoyed and be honest. Staying honest is the best way to improve your customers’ faith in your brand.
If your site is mobile friendly, make sure it includes a great map to your location. Lot of people use their phones to help them navigate to their destinations. Be easily accessible. Make sure your maps look good on mobile devices and show up well when you do a mobile search. Build in a link that takes the visitor to Google maps for exact directions.
An effective mobile marketing strategy should center on cultivating relationships with prospective customers while maintaining ties to your current subscriber base. Your existing prospects will most likely be more receptive to updates and text messages than newer prospects. Most possible new customers will see your messages as spam.
Cell Phone
Make all of the marketing emails that you send mobile friendly. Doing so means your campaign is likely to be more successful in reaching your customers. Give them the choice of using phone numbers as opposed to links, and see to it that any link you send them to looks good on a mobile device. Phones are an increasingly popular way to read email, so you need to remember this when you compose them.
Get to know your audience. By knowing who your audience is and what their preferences are, you can save money on mobile marketing campaigns by understanding how to reach them. It’s important to know whether your audience is more likely to use their computer or cell phone on a daily basis. What mobile platform is their cell phone? If you understand your customers’ needs, you will be better able to fulfill them.
Use QR codes to expand your branding and to entice customers. Using QR codes lets your customers get instant access to special offers, discounts, and coupons. These codes are easy to implement for the vendor and easy for customers to capture with a phone camera. As you begin using these codes, you will be able to easily provide your customers with relevant information about your company and products.
For an email campaign to have maximum impact, the emails need to target mobile users as well. Make your phone number is a click-able link, for instance. Make your pages as user friendly and as nice as your regular webpages for easy viewing on mobile devices. Many people only look at their email on their phones now, so when you draft your emails it is important to keep this in mind.
Make yourself pertinent. While mobile marketing is novel and exciting for you as a business owner, keep in mind that your customers are looking for more than novelty and excitement. You want to ensure that all of your information is something that your customers (and prospective clients) will find useful. If it is relevant, they’ll give you business.
Include maps designed for mobile devices on your site to bring in local customers. They will allow your potential customers to find your location easily when they are searching for your store.
Buy dedicated short codes instead of sharing them. The codes will be linked with your brand, even if the price is a bit steep. People will start to associate your short code with your brand. It is an affordable way to avoid any potential legal drama later on down the road. You can get in trouble if the company that you are sharing codes with takes advantage of the system.
A great tip to do in having an effective campaign in mobile marketing is to have a usability test before going live. Your campaign will not work if your messages do not display properly or have other problems. Gather the impressions of friends and coworkers before you send your message to your customers, too.
Present your mobile marketing campaign as an exclusive place to score special deals and money-saving offers. Bring it up in various ads, on social networks, and on your site. Prove that you can help people, and they will be eager to sign up. Show that it will be a fun and popular way to stay up-to-date about offers that can benefit them.
Offer savings and special offers to customers who sign up for your mobile campaign. Talk about it on your site and social media and place ads about it. If consumers perceive your campaign as relevant and useful, they will be far more likely to go along with it. Promote it as an entertaining way to stay informed about your special offers.
When you are creating your mobile marketing campaign, make sure to keep all platforms in mind. Keep up with technology and know what people are using. Learn how to streamline your mobile marketing campaigns, so uploads are quick and information. It is in your best interest to utilize scripts that are compatible with a variety of different platforms.
Mobile marketing can be an incredible asset for your business; however, an overeager approach can turn customers away. Apply your mobile marketing efforts respectfully and consistently to get the best results. You will likely see an increase in the size of your customer base and your profits.
Send a message with a coupon code or a special discount. Your customers will be more likely to visit your site if they see a discount they can get.
