Issue #15 – Thursday, March 26, 2026
You’re building a position, not just sending
emails.
Every issue you send is doing more than
“delivering tips.”
It’s slowly teaching your readers who you are,
what you care about, and when they should think
of you.
That long‑term position is where the real
leverage is.
When a specific problem pops up and your name is
the one that comes to mind, everything gets
easier.
The three questions you’re always answering
In the background, your reader is always learning
the answers to three quiet questions:
-
“Who is this really for?”
-
“What do they help with, specifically?”
-
“What’s different about how they see things?”
Over time, your issues should keep giving the
same answers in slightly different ways.
That’s how you become “the person who helps
people like me solve this kind of problem in this
kind of way.”
Write your simple positioning line
You don’t need a big branding exercise.
You just need one clear sentence for yourself:
“For [who], I’m the person who helps with
[specific problem] by using a [distinct approach
or philosophy].”
Examples:
-
“For burned‑out side hustlers, I’m the person
who helps turn scattered effort into a calm,
focused income path.” -
“For people who hate hype, I’m the person who
shows how to grow online in a steady, no‑BS
way.”
You never have to show this line to anyone, but
you do want your content to behave like it’s
true.
One small move for this week
Here’s your assignment:
-
Draft your own positioning line using that
template. -
Read your last 3–5 emails or posts and ask:
“Do these clearly feel like they’re for that
person, solving that problem, in that way?” -
For your next issue, make one small adjustment
(example: tweak the story, example, or “tiny
move”) so it fits your positioning line even
better.
You’re not changing everything overnight.
You’re letting each small move pull your position
into sharper focus, one issue at a time.
What’s coming next
In the next issue, we’ll talk about how to **tune
your feedback loop**—using replies, small
signals, and simple tracking to make your
newsletter sharper without turning it into a data
science project.
Ninpo Ikkan!!
“The spirit of the ninja is our primary inspiration.”
Kurt Tasche
“The REAL Ninja Marketer”
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