Today, online videos are the way of the future in marketing. Almost everyone has quick access to a camera for shooting and the Internet for posting. As long as you have a fast Internet connection, you will be able to easily share your videos with the world. If you wish to start video marketing, then you’ll need to know these tips.
Your video should contain your website’s screenshot. This helps viewers realize how you have your site designed. How-to videos can also benefit from screenshots. To include screenshots, simply save your screenshot to your desktop and then add it to your video using a video editing service.
Try collaborating with others to create videos as a team. These videos often come out better than ones you do by yourself. You can use friends, family or members of your favorite organizations in your videos, so you don’t have to stick to your coworkers if you don’t want to. Be sure to include their names in the credits at the end to give them some publicity.
Get all your staff involved in your videos. Find someone who is comfortable in front of a camera, smiles a lot, dresses well and talks clearly. Having a variety of people in your videos can make them more interesting.
Always have your opt-in information available on the same page as your video. If someone watching your video wants more information about the video topic, the sign-up form is staring them right there in the face.
When you go to a convention or other event, bring along the recording camera. You might get some great footage from a expert in the area, or you can just show cool innovations that you see there. If you do a public talk, don’t forget to ask someone to record that for you.
A personal connection with customers can be built through video marketing. Shoot videos of some behind-the-scenes action at your company, including things that might make viewers chuckle. Viewers will respond well to this.
Social Media
Video marketing can get the word out about your website or your social media page. A visitor who inadvertently stumbles onto your YouTube video may not realize you can be found on Facebook as well. When you cross promote, you’ll build traffic. Increase the number of visitors to your video websites by including links in your social media messages.
After you have read the comments and looked at the statistics of your video, begin making more of them. Try to get better and better with every video you produce. Create more targeted content, use a higher grade of equipment, learn professional production techniques and turn out one great video after another.
Share your video as much as you can. Email it to friends and family. Post a link to your new video on your blog. Get the word out to clients through emails. Place it on Facebook, YouTube, and other sites that host video. Get the word out!
Upon posting your video on YouTube, you must be ready to moderate comments. A lot of viewers base their opinions on the comments of others, and seeing lots of negative or offensive comments could be disastrous for your campaign. Rather than moderating comments, you can choose to disable them.
Focus on shorter videos with high information output. Internet viewers often have a shorter attention span than you think. Don’t make videos longer than five minutes or people will start losing interest. You might have great content, but it won’t help you if you lost viewers before the video is over.
Act Quickly
Always end your videos with a call for action. Tell your viewers where they can find your products, and encourage them to act quickly. Have concise and clear instructions in the upcoming step to be sure they follow it as soon as they can. Offer an incentive and give a sense of urgency to get viewers to act quickly.
Video marketing success comes from honesty. Your reasons for creating and distributing the video should be obvious. Skip the innuendos and avoid hidden agendas. Make sure you make yourself clear that you’re selling your product. Cultivate relationships with the clientele and your viewers via your own comments. You can also use videos to network with professionals and establish your company as an industry leader.
Your video should briefly discuss your brand, products and services, and an incentive that will entice them to subscribe to your emails. Offer free information in the form of a report or eBook, and explain what they will gain from it. When you make the site more personal, your sales pitch will be trusted more.
Think of yourself as one of your customers. What would be your questions on your products and services? You will find that your customers have the same questions. They can digest all the details more easily in the more entertaining format of a video. If your video is fun to watch, it will be shared by more people, and will thus grow your client base as greater numbers of people view it.
Video Marketing
Hopefully, you feel more confident beginning a video marketing campaign. Use this advice and take action. If you take the time to implement everything you know, you will see how video marketing will benefit you.
