You can definitely boost your bottom line with video marketing. It is a great way to get the word out about what you offer. Lots of information is available, and therefore this piece is a great place to begin learning about video marketing.
The key to a successful marketing video is to be brief and make your point known. Many people are not willing to spend a lot of time watching a video online. Try breaking up longer videos into several segments so that people can come back to it more easily.
You can’t have too many videos online. This encourages viewers to keep checking your channel for new content. That means you also have wide exposure among new people who may happen upon your individual videos.
Videos should not be too long. If you have a specific product being demonstrated, the video can last as long as 20 minutes. Simply talking to the audience to keep them informed or advertise a deal should not go over 10 minutes.
Ensure you optimize your videos for the search engines. When you are making videos for several websites you should make titles and descriptions for every one. You also need to include any targeted keywords. You should also include information in case a potential customer needs to contact you.
Video marketing is all about getting to the point quickly. You need to make the first 15 seconds of your videos count. You should put a small tease in the beginning of the video so that your customers stay interested.
Keep in mind that producing your video marketing content is only the first half of your efforts. You can use this to get your videos out there. If you market your video, you’ll find you get many more viewers than otherwise. Include quality information, but don’t be shy about letting others know what you have done.
You do not have to have a professional record your video for you. You don’t need the best equipment as long as what you’re using does a reasonable job. There is probably no need to develop a formal script, either. It is most important to just relax and let your personality shine through. Indeed, this may not even be required. Screen capture sequences and PowerPoint presentations sometimes get the job done.
Your intro and outro should both be scripted. Start by saying who you are, your company, and what your video will be about. Finally, say the name of the company one more time – don’t forget your call to action!
Once you have a number of comments on one video, make another. Make use of this information in order to improve the content and production of your videos, and post new videos. Remember that this process should be continued indefinitely. You will never achieve complete perfection. You should always be striving for more.
Social Media
Remember to share the video wherever you can. Send it to everyone you know. You might also embed the video into a blog post, or on a special section of your website. Spread the message throughout your customers using mailing systems and social media. Put it on social media sites and video hosting sites. Spread the word!
Be ready to moderate comments to any marketing video that you upload to YouTube. Negative comments will convey a negative image of your brand and viewers will not feel comfortable about commenting if they see a lot of unpleasantness. Disabling the comments is always an option if moderation is not available.
The call to action must be a part of all videos. Let people know that they need to get to buying in a hurry. Each step should be communicated clearly and concisely to avoid confusion. Don’t deviate too much from the task at hand. Speaking in a strong manner is best.
A fun contest might increase the people visiting your video marketing site. Ask customers to film themselves while using your products or ask them to put together a video tutorial featuring your products. It will help to develop a community.
People love to hear stories! Share any stories you have about your products or customers. Maybe you have taken part in an event, such as a charity function, which you can discuss in detail. You may also submit customer stories from those that have benefited from your services or products.
What are some questions you would need answered about your product? These are the answers your customers are looking for, too. Give them a video that informs and entertains. If your video is fun to watch, it will be shared by more people, and will thus grow your client base as greater numbers of people view it.
If you don’t want to make a traditional video, consider testing your hand at creating a podcast. It might be possible to charge a nominal cost for a series of best practices videos converted to this format. Make sure you make this fee low so people think they are getting something that is a good value.
One of the greatest benefits of video marketing is the ability to interact directly with customers. Use your videos as a method of communicating answers to your viewers. This form of communication is more entertaining and engaging so your audience will appreciate it more.
Now, you are well prepared to devise a successful video marketing strategy. If you use the tips above correctly, you will be able to greatly increase your total sales by promoting your business through video. Just use the tips you’ve learned here to be successful.
