You may have heard about video marketing but not be quite sure of what it is. Basically, it is about the use of videos online to market a business. With the right mix of content, execution and promotion, a video clip can bring about incredible results. This piece will provide you with some helpful tips.
Optimize your videos. Each video you make needs a unique title and description. Use targeted keywords. Contact information needs to show up in descriptions or the video so people are able to contact you.
When creating videos, don’t become obsessed with your content’s production quality. Having a good looking video with no good information is worthless. Take a page from the playbook of major corporations like General Mills, Dell and Apple, which have enjoyed success simply by offering basic, no-frills videos.
Screenshot your website and include it in the video. This allows users to see the setup of your website. You can also use screenshots when you are making a tutorial. Just keep a copy of the screenshot on your computer and then paste it in when editing the video.
Always choose interesting titles for your videos. Make sure your titles are relevant and interesting to draw viewers in. It’s what gets people to view the video in the first place. If you want your video to be heavily viewed, you should be patient while finding the best title possible.
Video marketing can be used for promoting new products to customers. A demonstration of your product in action will really give customers more confidence in its quality. Actually seeing it work for themselves can really help to boost your sales.
Quality Video
You do not need to spend a fortune to create a high quality video. Producing a clear and quality video is really the outcome that you want. You don’t even need the best script or a lot of confidence. Just act like you usually do and speak clearly to the camera. If you’re really creative, going on camera may not even be necessary. Screen capture sequences and PowerPoint presentations sometimes get the job done.
If your customers are having issues with one of your products, do a tutorial. You will be solving the problem for those that have asked about it and for people that are going to be using it in the future as well.
Take a video camera with you if you are visiting a public event such as a convention or trade show. That’s because you will likely be able to interview experts in your field. At the very least, you can shoot a video about your experience here. Have someone record any talks you give, too.
It is always wise to make a request of viewers within your videos. This “call to action” will get viewers involved in your campaign. If you have a newsletter and you want people to receive it, ask them to opt-in to the mailing list discussed in your video. To make this work efficiently, it has to be easy to do for the viewers.
Video analytics are a must-have to get the most from your marketing videos. You can tell so many different things from the statistics that are provided. You can use this information to your advantage to promote your business to new outlets.
Social Media
Video marketing can get the word out about your website or your social media page. Someone that locates you on YouTube may not know you’re on Facebook. By promoting your other social media and websites, you can help bring in additional customers. Make sure that your videos contain clear links to your social media pages, thus ensuring that more business comes your way.
A viral video doesn’t happen by simply putting a video on YouTube. You need to market this video everywhere you can, like your website and through social media. If people are unaware of your video, they can’t view it!
Keep videos short and information dense. People on the Internet want to move around quickly. Try to keep a video shorter than 5 or so minutes if you don’t want people to start surfing for another video. You might have great content, but it won’t help you if you lost viewers before the video is over.
Always provide some type of call to action at the end of each video. Ask viewers to act quickly to buy your products. Provide clear directions to enable your customers to follow through and make a purchase. Always end your videos by stating the actions your want your customers to take.
Don’t strive for perfection. High-end equipment is not necessary to create marketing videos. A standard video camera or a built in one will work just fine. Some cellphones even have a camera and enough memory to record a video. Viewers will respond if you simply give them good information.
Video Marketing
Now you see that video marketing is an amazingly easy method to communicate with a large audience. When you do it well, you can reach potential customers from nearly anywhere in the world. Make use of this advice when you are starting to develop a video marketing strategy.
