Does your business incorporate online videos as part of your marketing strategy? If not, you are likely leaving lots of money on the table. Not too many people read the paper or listen to the radio now a days. Most people go online when they are looking for information. Read on to find information that will help you utilize online videos to enhance your business’ bottom line.
Marketing videos should be concise and informative. The normal person’s span of attention is minimal. They want instant gratification when looking for information. If you need a long video, think about spreading it over several shorter chapter style installments.
20 Minutes
You should keep your videos under 20 minutes. If you have a specific product being demonstrated, the video can last as long as 20 minutes. If you are only advertising a special, keep your video to no longer than 10 minutes.
Optimize your videos by using keywords. Create unique titles and descriptions when uploading your videos to different sites. You must make sure to include their targeted keywords too. Also, include your contact information so that people will be able to find you should they have the inclination.
Screenshot your website and include it in the video. Viewers will be able to see your site’s setup this way. You can also use screenshots in your tutorials. Just save the screenshot you want and utilize video editing programs to incorporate it into a video.
You do not have to have a professional record your video for you. You don’t need to use professional equipment to make a great video. The video does need to be clear and free of shaking, however. There is probably no need to develop a formal script, either. Be yourself and look in the camera while talking. This might not even be required. A slideshow or screencast can get the message across in some cases.
Always have interesting content. Make sure your videos are interesting or newsworthy. Millions of people visit YouTube every day, but people won’t watch your video if it doesn’t interest them. Everyone is looking for useful information, not a simple commercial. The more interesting, the more viewers.
Talk to your colleagues and seek their assistance in helping your video marketing ideas. Identify someone who likes to be on camera and who would be attractive to viewers. If you have more than one employee or colleague who fits this description, then don’t be afraid to use each one.
Provide potential customers with a more in-depth glimpse of your business through the use of video marketing. Make a funny video about what goes on in your office. People like seeing the intimate and personal side of a business.
Social Media
You can promote your other sites, including social media sites, via video marketing. If a viewer stumbles across your work on YouTube, they may not know where else to find you. Publicizing your sites are going to attract visitors to them and vice versa. When you link your video to your social media profiles, that can truly increase traffic and sales.
You can always hire people to make your videos if it isn’t your thing. Create some kind of contest where the person who makes the best video gets a prize. For the prize, tell them that the best video can be used as an ad for an upcoming project.
It is crucial that you develop an efficient video marketing campaign. A modern business does not rely on traditional advertising alone. You must pay attention to what your target audience is doing, and they are probably spending a lot of time on the Internet. Use the advice in this article to find your business more customers.
