Are you tired of traditional marketing methods? Not surprising, especially if you are constantly looking to reach your customers with relevant tactics. Have you made use of video marketing? Try it if you haven’t. It is a new way to get to more people. The below article provides excellent tips on how to properly use video marketing.
Video marketing should not scare you. It is simple to create effective videos using only a quality camera and tripod. You could either show your audience how your product is manufactured or simply sit in front of a neutral background and demonstrate your products or talk to your audience.
20 Minutes
Most people will not want to watch videos that are more than 20 minutes long. If you are taping a demo of your product, do it in 20 minutes or less. Videos that are just telling people about a deal or giving an update on your company should be no longer than ten minutes.
Video marketing can be used for promoting new products to customers. Allowing people to see how a product works can really add to their trust in you and the product in itself. Seeing a product work live can increase your sales.
In video marketing, the window of opportunity in capturing your audience’s attention is very small. It is important to make a strong impact in the initial 15 seconds. Teasers and other attention getters work great here.
Don’t assume you need glitzy, high-tech scenery and fancy special effects to make a persuasive video. You do not need a professional camera if your picture is clear and you use a tripod to prevent the camera from shaking. You can create an excellent video without a script, even if you do not have any experience. Try standing in front of the camera and speaking extemporaneously. In fact, you might not even need to do this. Screen capture sequences and PowerPoint presentations sometimes get the job done.
People are always searching for how-to videos. When you create one, you will be able to help people while showcasing your product. Once they respect you as an authority, they’ll want to know more.
Video Marketing
YouTube is a fantastic way to increase your video marketing influence. All video marketing efforts need to begin here. The hosting is free! You’ll be on one of the most viewed websites on the planet. YouTube is the world’s most popular online video website and a high volume search engine as well.
Make interesting content. Make sure your video can keep the viewers’ attention. Boring videos will always fail. People watch videos to be entertained and informed, not bored by a canned sales pitch. The more interesting and engaging your videos, the more likely you will be to see sustained growth and increases in traffic.
If you work with some colleagues or employees, get them involved in your video marketing campaign. Choose a confident person to do the talking. Don’t hesitate when deciding to use more than one person.
Don’t forget to add a form to opt into your emailing list on the site’s page where the videos are. Many people will likely wish to sign-up and gather as much information as possible regarding the topic of choice.
Script “goobyes” and “hellos” for videos. You need to introduce yourself and your company, as well as what the video’s going to be about. At the end, repeat your company name and provide a call-to-action to get viewers to buy your goods or visit your site.
Provide potential customers a glimpse into your personal business using video marketing. Show off the process which goes into your production line, or how your office operates. Your customers will enjoy this personal little glimpse into your business.
If your customers frequently have questions, you can use a video to answer them. An FAQ is great, but a video FAQ is even better. This provides visitors with the choice of how they wish to receive their information.
You should not expect your video to automatically go viral. Using various forms of connection to your audience will help to ensure that it is successful. People need to know it exists so that they can view it.
Videos should be packed full of information, but also be short in length. Internet viewers tend to have a short attention span. Try to keep your video under 5 minutes if you want to prevent people from wandering off mid-viewing. No matter how good your content is, nothing good will come out of it if they’re distracted.
Create a brief video that outlines what your business is about, and get people to opt into your email list. Offer free information in the form of a report or eBook, and explain what they will gain from it. When you make the site more personal, your sales pitch will be trusted more.
If you don’t get stellar results right off the bat, don’t give up. See what your audience likes and doesn’t like, then use that feedback to make improvements. Your videos will get a lot better once you master editing and get used to talking in front of a camera.
Start your videos by asking a common question or posing a problem that people have probably encountered. Make sure your video fills a need, answers a question or provides information that your customers will find useful. Try to get them to share those videos with others.
There are nearly an endless number of ways that video marketing can be utilized. There are many different ways to turn videos into sales. This provides great opportunities for you to attract customers and grow your business.
