While video marketing is pretty new, it’s a very popular type of marketing. With the speed of the Internet these days, people are able to download things much quicker. Use the information here to learn how to use video marketing to your advantage.
Keep your marketing videos short and sweet. A lot of people do not have a very long attention span and they want to find out their info right away. If a longer video is unavoidable, think about dividing it into segments that can be watched in stages.
Never miss out on a good opportunity because you’re too intimidated to try new things. Creating videos is as simple as having a tripod and video camera. Be creative when making your video and keep in mind what would keep you interested if you were just a viewer.
If you choose to share videos on YouTube, make use of its editing features. You can, for instance, add annotations to your video. This provides the perfect means to share links, add extra information or perhaps provide a coupon code.
Great content is the surest way to get more people to view your video. Your videos don’t have to be the most professional to get a lot of views. People would much rather watch a relevant video. However, with that being said, purchase the best video camera that you can afford for a good quality video.
20 Minutes
Make sure all your videos are 20 minutes or less. If you have a specific product being demonstrated, the video can last as long as 20 minutes. If, on the other hand, you are just talking to the viewer about information, keep it under ten minutes.
Keep all of your videos optimized. It is essential to have a unique title for each site uploaded to. In addition, ensure you’re including the targeted keywords. Finally, you can put in your email, phone number or website address so that viewers can get in touch with you if they want to know more.
Video marketing doesn’t give you much time to catch viewer attention. That’s why the first few seconds are so important. Teasers and other attention getters work great here.
Provide quality content. Make sure your videos are interesting or newsworthy. If you have boring videos, even the video marketing powerhouse YouTube can’t help you. Everyone is looking for useful information, not a simple commercial. There is no better way to guarantee traffic than having interesting and entertaining videos.
Get all your staff involved in your videos. Choose a confident person to do the talking. If possible, you can mix things up a bit by featuring multiple individuals.
If you are hosting the video on your website, have a subscription form for your mailing list right below the video. People might want more information, and this is a golden opportunity to add them to your list.
Always carry a video camera when attending trade shows, conventions or other industry events. You never know when you will come across an expert in your field or want to document a particular moment. If you are asked to give a speech or lead a seminar, you should definitely arrange to have it recorded.
Never overlook your video content analytics. Use this to track views and your audience traffic patterns. Any of these pieces of data can be a trail of cookie crumbs to follow to a deeper pocket of potential customers.
Script “goobyes” and “hellos” for videos. You have to clearly say your name, your company, and the topic of the video. At the end, go over your company’s name again with any call to action you have to get your viewer to your website or to where they can buy the product.
Keep in mind that you are only human, and remember that it is okay to ask for some help. Other people may surprise you with their take on your product. Talk to others about what content they would like to see. Do this on a regular basis so you can keep making them.
If your viewers are constantly asking a similar question, record a video that directly addresses their concerns. An FAQs page on your website is a smart move, but making a video is an even smarter one. Providing both video answers and a FAQ page allows your customers to choose the option they prefer.
Everyone loves a good story! Can you tell a story about your goods? Be sure to share videos of any charitable event in which your company has participated. It is also a great idea to have product endorsements and referrals from your customers about your business if possible.
If your video marketing campaign does not give you great results, do not let yourself get discouraged. Listen to whatever feedback you get and make an effort to improve your videos. Once you make a few videos you will get better at editing and making them look better.
If you have some money to spend on marketing your videos, you can have your videos played on websites that your customers are apt to visit. Do not allow your video to be spam. Online questionnaires and polls are an excellent way to reach out with your target market and learn more about their preferences.
At this point, you probably are more confident in your ability to pull off a great video marketing campaign. To make it successful, you need to learn as much as possible about it. After that has been done, you should have confidence in the results you will be able to achieve. All that is left to do now is to get to work.
