There are few sites more popular than Facebook. There are millions of account holders, and millions more sign up everyday. This means big marketing opportunity, and as a business, you need to understand how to go about it. Keep reading to learn more.
Consider holding online contests as a means of your Facebook marketing plan. Offer users prizes and discounts in exchange for encouraging people to like your page. Show proof that you have awarded the prize after the contest ends.
You can quickly expand your viewers on Facebook by holding a competition. Offer prizes or special deals to those who like your page. Always follow through with any contest. If you say you are giving away a prize, make sure you do so.
When you are using Facebook for marketing, you must make your page stand out from among the crowd. This can be done by creating a more colorful page and adding things like lots of photos. An appealing page is much more enticing than an ordinary page for Facebook users.
Host a giveaway to generate attention. Encourage people to subscribe by giving something away to some of them. Update your Facebook page with the winners, and repeat this any time you want more fans.
Do not let SPAM overrun your Facebook page. Look for the filters that allow you to easily remove it. Keywords which you or a fellow administrator have chosen will be filtered out automatically.
Avoid allowing spam to take over your Facebook page. There are some filters that can be used when editing your page that help monitor the page, even if you are not around. Anyone with administrator privileges to your page has access to these filters.
Give someone something valuable if they “like” your page. New likes have the opportunity to draw a lot of attention to your page. Send something free to a client if they go to your page and like it. It could be something everyone gets or even a sweepstakes. If you offer something they desire, they will not think twice before clicking that button quickly.
Use custom tabs to make your page stand out. The tabs help you organize all of your information on your business Facebook page, which helps your visitors when on your page. When you run a contest, put it on its own tab, for instance.
Your business probably doesn’t really require a Facebook page if you only deal with customers occasionally, such as selling a car or a house. These clients only show up every now and then, so they are not interested in following daily posts. Invest in targeted Facebook ads instead.
Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.
Make a group dedicated to your business. A page for your business allows your customers easy access to asking you questions. Additionally, others may answer posted question if you are unavailable. You can alert the masses to a special deal you are running or a new product you have coming out. This can be a great way for you to know your customers.
A fan base is something that you will want to expand as much as possible. Wait until you have a decent number of fans before you invest a lot of money in marketing. After that threshold has been reached, your conversion rate is going to start marching.
Use a competition or contest occasionally to get a minimum number of likes onto your page. Offer discounts or a freebie to the winner after you have met your target goal. This gets you many more subscribers, and it also gets you a review from the winner.
Do not leave out people that are already fans. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. Respect and reward your audience as much as you can. Communication leads to a great relationship with your customers.
Make sure your Facebook’s page design is similar to your website’s. For instance, if you use cardinal red on your website, also be sure to include it on the Facebook page too. It helps give personality to your brand. On the other hand, having two totally different pages can make customers confused.
Get more followers by hiding content from those that aren’t fans. If you have an area of your Facebook page hidden so that only followers can view it, you will be able to convert the casual visitor into a follower. Only hide a little of your content, or you can risk ruining your SEO efforts.
Update your profile whenever you have new information. When things change with the business, make sure that is reflected in the profile page. Customers with interest in your product can benefit from any updates you provide. You might want to change some items on the page, but people will love those updates.
Create a special group that is only for your business. This allows you and your customers a place to chat and learn. Let groups know about your special discounts and other useful information. This is a really good way to engage your customers.
If you find it too cumbersome to log on and update your page each day, make use of a scheduling tool. This allows you to share information to subscribers who are on the computer. Try a wide range of tools to find one that works for you.
Place real resources in your marketing on Facebook. So many people are on this site that you want your efforts to pay off. Putting this task on the desk of an overworked employee won’t cut it. Put real time and money behind it to succeed at it.
Contests can be created on your company’s Facebook page if you want to get more people to pay attention to your profile. For instance, you might see if your Facebook followers want to add photos of themselves or their families using your products. After the contest, someone can win a prize.
As talked about before, there are few websites as powerful as Facebook for marketing and sales. After reading this advice, you are ready to start using these ideas right away. Get started today, and you will begin seeing results before you know it!
Look at Facebook as a matchmaking service for your company and customers. At some point, you may get an opportunity to help a couple meet on Facebook. Don’t skip the opportunity. Help make it happen! Bring two people together and every time they share their story, your brand will be mentioned. You can’t beat that kind of publicity.
